MyMTN Ghana Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyMTN Ghana's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyMTN Ghana.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyMTN Ghana
App Name : MyMTN Ghana
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : MTN GHANA
Publisher : Instagram,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,100+ Smoothie Recipes - Healthy Drinks Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,USA Weather forecast
Total creative ads during the time period : 98
Duration : 528
Popularity : 24,311
Check ASO Keywords of MyMTN Ghana
2. MyMTN Ghana’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyMTN Ghana in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyMTN Ghana in the recent period. As of 2021-03-14, among the MyMTN Ghana‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, MyMTN Ghana's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.43%,
Audience Network's proportion is 28.79%,
Instagram's proportion is 28.78%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, MyMTN Ghana‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of MyMTN Ghana
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyMTN Ghana. We can see some advertising trends.
Top 1 Ad Creative of MyMTN Ghana
Ad Details ：
Headline ：Manage MTN Broadband using myMTNApp
Text ：MTN Broadband is now on myMTN App. Check your balance and top up your broadband the easy way with myMTN App.
Now that's convenience!
Top 2 Ad Creative of MyMTN Ghana
Ad Details ：
Headline ：Cash Out money using myMTNApp
Text ：Cash Out now available on myMTN App. Enjoy quick MoMo withdrawals on myMTN App with the new "Allow Cashout" feature. Now that's convenience!
Top 3 Ad Creative of MyMTN Ghana
Ad Details ：
Headline ：Cash Out money using myMTNApp
Text ：Cash Out now available on myMTN App. Enjoy quick MoMo withdrawals on myMTN App with the new "Allow Cashout" feature. Now that's convenience!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 159 | 159 | 159 |
| Popularity | 976 | 976 | 976 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | United States,Canada,Australia,United Kingdom | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyMTN Ghana in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MyMTN Ghana's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyMTN Ghana, you can click the app name below to view related reports, or you can find more info in ASOTools.