mySKY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the mySKY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mySKY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of mySKY
App Name : mySKY
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : SKY Cable Corporation
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Antivirus cleaner,Treehouse Table
Total creative ads during the time period : 186
Duration : 635
Popularity : 11,138
Check ASO Keywords of mySKY
2. mySKY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser mySKY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of mySKY in the recent period. As of 2021-05-23, among the mySKY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, mySKY's the proportion of networks impressions are placed like this:
Facebook's proportion is 81.82%,
Instagram's proportion is 18.18%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, mySKY‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of mySKY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mySKY. We can see some advertising trends.
Top 1 Ad Creative of mySKY
Ad Details ：
Headline ：Learn more
Text ：Make working and learning from home hassle-free with SKY Fiber’s AlterNet Plan, the country’s first postpaid backup home internet plan. For only P199 per month, with base speed of up to 1.5Mbps unlimited internet connection. With quick access to 5-day or 15-day speed top-ups!
Top 2 Ad Creative of mySKY
Ad Details ：
Headline ：8 Must-Watch K-Dramas to Watch on Viu this Rainy Season
Text ：Binge-watch them all when you subscribe to Viu with SKY.
Top 3 Ad Creative of mySKY
Ad Details ：
Headline ：Get SKY Fiber with SKY EVO!
Text ：Experience SKY Fiber plans and get SKY’s ultimate entertainment box – SKY EVO!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 110 | 31 | 36 |
| Popularity | 386 | 149 | 114 |
| Dimensions | 800 x 800 | 600 x 337 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | Australia,United States,United Kingdom,Canada | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for mySKY in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free mySKY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to mySKY, you can click the app name below to view related reports, or you can find more info in ASOTools.