Mystic Mansion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mystic Mansion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mystic Mansion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mystic Mansion
App Name : Mystic Mansion
Logo：
OS : Android
Network : Instagram,Messenger,Audience Network
Developer : ふんどしパレード
Publisher : Instagram,Superheroes BMX Cycle Stunts,Pic Quiz,My Talking Dog – Virtual Pet,Alphabet Matching Game,Real Bottle Shooting Free Game
Total creative ads during the time period : 124
Duration : 358
Popularity : 72,272
Check ASO Keywords of Mystic Mansion
2. Mystic Mansion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mystic Mansion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mystic Mansion in the recent period. As of 2021-03-15, among the Mystic Mansion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mystic Mansion's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.47%,
Instagram's proportion is 18.86%,
Messenger's proportion is 18.85%,
Audience Network's proportion is 18.82%,
's proportion is .
In the date of 2021-03-15, Mystic Mansion‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mystic Mansion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mystic Mansion. We can see some advertising trends.
Top 1 Ad Creative of Mystic Mansion
Ad Details ：
Headline ：マジンマンション
Text ：マジンマンションへようこそ！
簡単で誰でもすぐに遊べるマッチ3パズルゲームです！
Top 2 Ad Creative of Mystic Mansion
Ad Details ：
Headline ：マジンマンション
Text ：マジンマンションへようこそ！
簡単で誰でもすぐに遊べるマッチ3パズルゲームです！
Top 3 Ad Creative of Mystic Mansion
Ad Details ：
Headline ：
Text ：マジンマンションへようこそ！
お気に入りの家具を選んで、あなただけのかわいいお部屋を作りましょう！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 243 | 243 | 330 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1024 | 1024 x 1024 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Mystic Mansion in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Mystic Mansion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mystic Mansion, you can click the app name below to view related reports, or you can find more info in ASOTools.