mywellness Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the mywellness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mywellness.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of mywellness

App Name : mywellness

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Mywellness srl

Publisher : Instagram,Facebook

Total creative ads during the time period : 356

Duration : 2,309

Popularity : 36,812

Check ASO Keywords of mywellness

2. mywellness’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser mywellness in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of mywellness in the recent period. As of 2021-03-15, among the mywellness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.16%, Carousel category's proportion is 2.94%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, mywellness's the proportion of networks impressions are placed like this:

Instagram's proportion is 38.99%,

Facebook's proportion is 27.76%,

Messenger's proportion is 27.76%,

Audience Network's proportion is 5.5%,

's proportion is .

In the date of 2021-03-15, mywellness‘s network with the most ads is Instagram and its proportion is 31.37%.

3. Top 3 Ad Creative Analysis of mywellness

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mywellness. We can see some advertising trends.

Top 1 Ad Creative of mywellness

Ad Details ：

Headline ：Skreddersydd hjemmegym

Text ：Vi hjelper deg!

Top 2 Ad Creative of mywellness

Ad Details ：

Headline ：

Text ：Lidenskapelig opptatt av trening og treningsutstyr? Følg oss🔥

Top 3 Ad Creative of mywellness

Ad Details ：

Headline ：Technogym MYRUN – kompatibel med Zwift

Text ：Spring hemma i höst och vinter med Technogym MYRUN och ZWIFT!

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for mywellness in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free mywellness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to mywellness, you can click the app name below to view related reports, or you can find more info in ASOTools.

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