Móvil Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Móvil Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Móvil Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Móvil Plus
App Name : Móvil Plus
Logo：
OS : Android
Network : Instagram,Facebook,Twitter
Developer : Banco Santander Uruguay
Publisher : Instagram,Facebook
Total creative ads during the time period : 324
Duration : 564
Popularity : 34,055
Check ASO Keywords of Móvil Plus
2. Móvil Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Móvil Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Móvil Plus in the recent period. As of 2021-03-04, among the Móvil Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Móvil Plus's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-04, Móvil Plus‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Móvil Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Móvil Plus. We can see some advertising trends.
Top 1 Ad Creative of Móvil Plus
Ad Details ：
Headline ：
Text ：¡En verano también, todos los días tienen descuentos con tarjetas Santander!
Disfrutá la mejor temporada del año con los descuentos que solo #ElBancoDelVerano te puede dar.
Top 2 Ad Creative of Móvil Plus
Ad Details ：
Headline ：Con la nueva Hipermás tenés todo lo que te gusta en una misma tarjeta.
Text ：¡Todo lo que te gusta en una misma tarjeta! Santander y Grupo Disco suman valor a sus clientes con Hipermás Santander. 👉 Hacé tus compras en el super y sumá puntos dobles todos los días y 10% extra en productos del mailing.
Top 3 Ad Creative of Móvil Plus
Ad Details ：
Headline ：Con la nueva Hipermás tenés todo lo que te gusta en una misma tarjeta.
Text ：¡Todo lo que te gusta en una misma tarjeta! Santander y Grupo Disco suman valor a sus clientes con Hipermás Santander. 👉 Hacé tus compras en el super y sumá puntos dobles todos los días y 10% extra en productos del mailing.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 63 | 63 |
| Popularity | 495 | 331 | 331 |
| Dimensions | 426 x 426 | 800 x 800 | 1200 x 675 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Spain,Panama,Mexico,Paraguay,Chile,Cuba,Colombia,Peru,Venezuela,Argentina | Venezuela,Chile,Argentina,Colombia,Cuba,Panama,Paraguay,Peru,Mexico,Spain | Spain,Cuba,Argentina,Mexico,Paraguay,Chile,Panama,Colombia,Venezuela,Peru |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Móvil Plus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Móvil Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Móvil Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.