Nappy Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nappy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nappy.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nappy

App Name : Nappy



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Enappy

Publisher : Instagram,Facebook,Mia's New Baby Girl - Mommy Spa & Kid Doctor Salon,Mes Premiers Mots GRATUITE,My Newborn Baby & Mommy Care - Pregnancy Games

Total creative ads during the time period : 1,506

Duration : 628

Popularity : 742,406

Check ASO Keywords of Nappy

2. Nappy’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nappy in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nappy in the recent period. As of 2021-03-12, among the Nappy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Nappy's the proportion of networks impressions are placed like this:

Facebook's proportion is 33.18%,

Audience Network's proportion is 33.18%,

Instagram's proportion is 33.08%,

Messenger's proportion is 0.57%,

's proportion is .

In the date of 2021-03-12, Nappy‘s network with the most ads is Facebook and its proportion is 31.82%.

3. Top 3 Ad Creative Analysis of Nappy

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nappy. We can see some advertising trends.

Top 1 Ad Creative of Nappy

Ad Details :

Headline :finish - lavavajillas power gel finish 0% 50+10d 900ml

Text :{{product.custom_label_3}}

Top 2 Ad Creative of Nappy

Ad Details :

Headline :chicco - cuna de viaje lullago zip chicco

Text :{{product.custom_label_0}}

Top 3 Ad Creative of Nappy

Ad Details :

Headline :olmitos - cuna de viaje plegable – triangles mint olmitos

Text :{{product.custom_label_0}}

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 265 265 265
Popularity 999 999 999
Dimensions 600 x 600 600 x 600 600 x 600
Creative Type Image Image Image
Network Audience Network Facebook Facebook
Related Ads 1 1 1
Countries France France France
Language English Italian Spanish

Through the above analysis, we can see that the most effective channel for Nappy in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Nappy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nappy, you can click the app name below to view related reports, or you can find more info in ASOTools.