Nathan's Famous Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nathan's Famous's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nathan's Famous.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nathan's Famous
App Name : Nathan's Famous
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Nathan's Famous
Publisher : Instagram,Facebook
Total creative ads during the time period : 24
Duration : 147
Popularity : 7,206
Check ASO Keywords of Nathan's Famous
2. Nathan's Famous’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nathan's Famous in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nathan's Famous in the recent period. As of 2021-03-02, among the Nathan's Famous‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 28.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, Nathan's Famous's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.89%,
Messenger's proportion is 29.89%,
Facebook's proportion is 20.11%,
Audience Network's proportion is 20.11%,
's proportion is .
In the date of 2021-03-02, Nathan's Famous‘s network with the most ads is Instagram and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Nathan's Famous
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nathan's Famous. We can see some advertising trends.
Top 1 Ad Creative of Nathan's Famous
Ad Details ：
Headline ：Satisfy your meal cravings with Nathan's Famous today.
Text ：Fall is here! And we are absolutely falling for this menu line- up. 😍 🥰
Get Nathan's Famous wherever you are with DoorDash Uber Eats Grubhub or Postmates delivered right to your door!
Top 2 Ad Creative of Nathan's Famous
Ad Details ：
Headline ：Satisfy your meal cravings with Nathan's Famous today.
Text ：Fall is here! And we are absolutely falling for this menu line- up. 😍 🥰
Get Nathan's Famous wherever you are with DoorDash Uber Eats Grubhub or Postmates delivered right to your door!
Top 3 Ad Creative of Nathan's Famous
Ad Details ：
Headline ：Satisfy your meal cravings with Nathan's Famous today.
Text ：Fall is here! And we are absolutely falling for this menu line- up. 😍 🥰
Get Nathan's Famous wherever you are with DoorDash Uber Eats Grubhub or Postmates delivered right to your door!
Due to pandemic restrictions, this location’s dining room will close at 10 pm nightly. Delivery will remain available, and our drive-thru will remain open till 11 pm on Thursday, Friday, and Saturday.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 146 | 146 |
| Popularity | 786 | 780 | 697 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 3 |
| Countries | United Kingdom,Canada,United States,Australia | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nathan's Famous in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Nathan's Famous's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nathan's Famous, you can click the app name below to view related reports, or you can find more info in ASOTools.