National Science Week Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the National Science Week's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps National Science Week.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of National Science Week
App Name : National Science Week
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : Secret Lab Pty. Ltd.
Publisher : Instagram,Facebook
Total creative ads during the time period : 10
Duration : 255
Popularity : 647
Check ASO Keywords of National Science Week
2. National Science Week’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser National Science Week in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of National Science Week in the recent period. As of 2021-03-28, among the National Science Week‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-28, National Science Week's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-28, National Science Week‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of National Science Week
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of National Science Week. We can see some advertising trends.
Top 1 Ad Creative of National Science Week
Ad Details ：
Headline ：Schools - National Science Week
Text ：Ideas for school events There are a lots of ways you can get your students, class, year level, school and community involved in National Science Week. Your participation can be as simple as a display in the school library, a Brain Break quiz event or as complex as a whole-school science fair. Here a...
Top 2 Ad Creative of National Science Week
Ad Details ：
Headline ：Schools - National Science Week
Text ：Ideas for school events There are a lots of ways you can get your students, class, year level, school and community involved in National Science Week. Your participation can be as simple as a display in the school library, a Brain Break quiz event or as complex as a whole-school science fair. Here a...
Top 3 Ad Creative of National Science Week
Ad Details ：
Headline ：Schools - National Science Week
Text ：Ideas for school events There are a lots of ways you can get your students, class, year level, school and community involved in National Science Week. Your participation can be as simple as a display in the school library, a Brain Break quiz event or as complex as a whole-school science fair. Here a...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 14 | 14 | 14 |
| Popularity | 83 | 83 | 82 |
| Dimensions | 600 x 849 | 600 x 849 | 600 x 849 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for National Science Week in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free National Science Week's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to National Science Week, you can click the app name below to view related reports, or you can find more info in ASOTools.