Neato Robotics Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neato Robotics's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neato Robotics.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neato Robotics
App Name : Neato Robotics
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Neato Robotics Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 127
Duration : 524
Popularity : 29,152
Check ASO Keywords of Neato Robotics
2. Neato Robotics’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neato Robotics in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neato Robotics in the recent period. As of 2021-03-12, among the Neato Robotics‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Neato Robotics's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-12, Neato Robotics‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Neato Robotics
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neato Robotics. We can see some advertising trends.
Top 1 Ad Creative of Neato Robotics
Ad Details ：
Headline ：The Ultimate Cleaning Machine
Text ：Learn why the Neato intelligent robot vacuum is right for you: ✔️ Neato's design gets into tough corners more effectively than competitors ✔️ 70% more floor coverage than round robot vacuums ✔️ Smart navigation ✔️ A deeper, more powerful clean
Top 2 Ad Creative of Neato Robotics
Ad Details ：
Headline ：The Ultimate Cleaning Machine
Text ：People can't stop talking about Neato robot vacuums! No need to lug around a heavy vacuum - with Neato you can clean with the click of a button and get into corners more effectively than round competitors.
Top 3 Ad Creative of Neato Robotics
Ad Details ：
Headline ：How to Get Started with Neato
Text ：The Neato robot vacuum is easy to set up - even with furry friends in the way! Clean your home with the click of a button so you can save time to focus on the things that really matter.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 181 | 96 | 96 |
| Popularity | 813 | 699 | 699 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 320 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | Canada,Australia,United Kingdom,United States | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Neato Robotics in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Neato Robotics's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neato Robotics, you can click the app name below to view related reports, or you can find more info in ASOTools.