Neckermann Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neckermann's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neckermann.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neckermann
App Name : Neckermann
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Otto (GmbH & Co KG)
Publisher : Instagram,Facebook
Total creative ads during the time period : 114
Duration : 323
Popularity : 59,564
Check ASO Keywords of Neckermann
2. Neckermann’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neckermann in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neckermann in the recent period. As of 2021-03-13, among the Neckermann‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Neckermann's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.05%,
Messenger's proportion is 26.57%,
Facebook's proportion is 25.47%,
Audience Network's proportion is 18.9%,
's proportion is .
In the date of 2021-03-13, Neckermann‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Neckermann
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neckermann. We can see some advertising trends.
Top 1 Ad Creative of Neckermann
Ad Details ：
Headline ：heine home Sofa Sitz auf Wellenunterfederung, beige, H/B/T ca. 92/210/95 cm, Dreisitzer
Text ：Viele Sofas bis zu 50% reduziert!
Entdecke unsere Vielfalt.
🛍 𝐆𝐫𝐚𝐭𝐢𝐬 𝐋𝐢𝐞𝐟𝐞𝐫𝐮𝐧𝐠 𝐚𝐛 𝟕𝟓 €
Top 2 Ad Creative of Neckermann
Ad Details ：
Headline ：Krups Kaffeevollautomat EA891C Evidence Chrome Espresso-Vollautomat, mit 15 Voreinstellungen, silber
Text ：Must-Have für den perfekten Kaffeegenuss ☕
✅ 𝐆𝐫𝐚𝐭𝐢𝐬 𝐋𝐢𝐞𝐟𝐞𝐫𝐮𝐧𝐠 𝐚𝐛 𝟕𝟓 €
✅ 30 Tage Rückgaberecht
Top 3 Ad Creative of Neckermann
Ad Details ：
Headline ：heine home Sofa Sitz auf Wellenunterfederung, grau, H/B/T ca. 92/170/95 cm, Zweisitzer
Text ：Viele Sofas bis zu 50% reduziert!
Entdecke unsere Vielfalt.
🛍 𝐆𝐫𝐚𝐭𝐢𝐬 𝐋𝐢𝐞𝐟𝐞𝐫𝐮𝐧𝐠 𝐚𝐛 𝟕𝟓 €
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 290 | 253 | 290 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 400 | 565 x 600 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Neckermann in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Neckermann's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neckermann, you can click the app name below to view related reports, or you can find more info in ASOTools.