Nequi Colombia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nequi Colombia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nequi Colombia.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nequi Colombia
App Name : Nequi Colombia
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Bancolombia S.A.
Publisher : TalkU Free Calls +Free Texting +International Call,Treehouse Table,USA Weather forecast,UC Mini- Best Tube Mate Fast Video Downloader,Vegan Recipes Free,Universal Email App,Toolwiz Photos - Pro Editor,SHAREit - Transfer Share
Total creative ads during the time period : 505
Duration : 1,257
Popularity : 51,837
2. Nequi Colombia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nequi Colombia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nequi Colombia in the recent period. As of 2020-09-06, among the Nequi Colombia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Nequi Colombia’s the proportion of networks impressions are placed like this:
Audience Network’s proportion is 67.33%,
Facebook’s proportion is 32.67%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Nequi Colombia‘s network with the most ads is Audience Network and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Nequi Colombia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nequi Colombia. We can see some advertising trends.
Top 1 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Trae tu plata desde PayPal por Nequi
Text ：Trae tu plata del exterior a Colombia con Nequi y PayPal. ¡Enlaza tus cuentas Ahora!
Top 2 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Pasa tus dólares de PayPal a Nequi
Text ：Así manejas tu plata con Nequi y PayPal. Sin papeles, de una y sin dejarlo todo en la comisión.
Top 3 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Renueva tu SOAT en Nequi
Text ：Porque siempre hay una forma mejor de hacer las cosas mejor, el futuro de la plata está aquí: una cuenta de ahorros con todos los juguetes en tu celular. El futuro de tu plata está aquí. Y es un futuro libre, sin enredos, sin letra pequeña y sin ataduras. Con Nequi abres una cuenta de ahorros e...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 267 | 146 |
| Popularity | 998 | 998 | 962 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Colombia | United States,Colombia | Colombia,United States |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Nequi Colombia in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Nequi Colombia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nequi Colombia, you can click the app name below to view related reports.