Nequi Colombia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nequi Colombia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nequi Colombia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nequi Colombia
App Name : Nequi Colombia
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Bancolombia S.A.
Publisher : Instagram,Facebook,TalkU Free Calls +Free Texting +International Call,Treehouse Table,USA Weather forecast,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 847
Duration : 1,448
Popularity : 117,372
Check ASO Keywords of Nequi Colombia
2. Nequi Colombia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nequi Colombia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nequi Colombia in the recent period. As of 2021-03-15, among the Nequi Colombia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 17.86%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nequi Colombia's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.63%,
Instagram's proportion is 23.93%,
Messenger's proportion is 23.91%,
Audience Network's proportion is 22.54%,
's proportion is .
In the date of 2021-03-15, Nequi Colombia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nequi Colombia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nequi Colombia. We can see some advertising trends.
Top 1 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Abre tu cuenta Nequi
Text ：
Top 2 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Trae tu plata desde PayPal por Nequi
Text ：Trae tu plata del exterior a Colombia con Nequi y PayPal. ¡Enlaza tus cuentas Ahora!
Top 3 Ad Creative of Nequi Colombia
Ad Details ：
Headline ：Maneja la plata a tu ritmo desde tu casa
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 216 | 267 | 216 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Colombia | United States,Colombia | Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Nequi Colombia in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Nequi Colombia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nequi Colombia, you can click the app name below to view related reports, or you can find more info in ASOTools.