Nespresso Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nespresso’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nespresso.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nespresso

App Name : Nespresso



OS : Android

Network : Facebook,Instagram,Google Ads(Admob)

Developer : Nespresso S.A

Publisher : True Mobile Caller ID Locator Call Blocker,TalkU Free Calls +Free Texting +International Call,Universal Email App,SHAREit - Transfer Share,Turbo VPN- Free Proxy Server Secure VPN Service,YouCam Nails - Manicure Salon for Custom Nail Art,Calcolo IVA

Total creative ads during the time period : 2,177

Duration : 2,015

Popularity : 355,371

2. Nespresso’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nespresso in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nespresso in the recent period. As of 2020-09-07, among the Nespresso‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Nespresso’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Nespresso‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Nespresso

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nespresso. We can see some advertising trends.

Top 1 Ad Creative of Nespresso

Ad Details :

Headline :Nespresso

Text :Discover everything that goes into a cup of Nespresso. #Nespresso #WhatElse #ReallyGeorge #Coffee

Top 2 Ad Creative of Nespresso

Ad Details :

Headline :Nespresso

Text :Where will this knight’s quest lead? #NespressoTheQuest #WhatElse #Coffee

Top 3 Ad Creative of Nespresso

Ad Details :

Headline :Nespresso

Text :Where will this knight’s quest lead? #NespressoTheQuest #WhatElse #Coffee

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 322 434 337
Popularity 999 999 999
Dimensions 1200 x 675 1200 x 675 1200 x 675
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries United States,United Kingdom,Canada,Australia Australia,Canada,United Kingdom,United States United States,United Kingdom,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Nespresso in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Nespresso’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nespresso, you can click the app name below to view related reports.