NET-A-PORTER Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NET-A-PORTER’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NET-A-PORTER.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NET-A-PORTER




OS : Android

Network : Google Ads(Admob),YouTube

Developer : NET-A-PORTER

Publisher : Bubble Cleaner,Finger Family Nursery Rhymes,Panduan Kredit Akulaku (unofficial),Learn English letters and numbers for children,Kids Puzzles: Animals Cars,Computer Awareness for Banks,Nursery Rhymes For Kids: Preschool Learning Songs,Bom Dia Tarde Noite Semana Amor,Free Metal Radio

Total creative ads during the time period : 398

Duration : 463

Popularity : 38,859

2. NET-A-PORTER’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NET-A-PORTER in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NET-A-PORTER in the recent period. As of 2020-09-05, among the NET-A-PORTER‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NET-A-PORTER’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-05, NET-A-PORTER‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NET-A-PORTER

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NET-A-PORTER. We can see some advertising trends.

Top 1 Ad Creative of NET-A-PORTER

Ad Details :

Headline :Over 800 luxury designers

Text :Fashion at your fingers

Top 2 Ad Creative of NET-A-PORTER

Ad Details :

Headline :Over 800 luxury designers

Text :Fashion at your fingers

Top 3 Ad Creative of NET-A-PORTER

Ad Details :

Headline :Over 800 luxury designers

Text :Fashion at your fingers

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 345 100 29
Popularity 997 810 150
Dimensions 1280 x 720 462 x 720 640 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 1 1
Countries United Kingdom,Australia,United States,Canada United States,Australia,Canada,United Kingdom United Kingdom,United States,Australia,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for NET-A-PORTER in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free NET-A-PORTER’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NET-A-PORTER, you can click the app name below to view related reports.