New Relic Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the New Relic's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps New Relic.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of New Relic
App Name : New Relic
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : New Relic, Inc.
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,German Verbs Offline,Avira Antivirus 2020 - Virus Cleaner & VPN,Game Bubble Breaker
Total creative ads during the time period : 365
Duration : 1,937
Popularity : 74,237
Check ASO Keywords of New Relic
2. New Relic’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser New Relic in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of New Relic in the recent period. As of 2021-05-27, among the New Relic‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, New Relic's the proportion of networks impressions are placed like this:
Twitter's proportion is 88.52%,
Facebook's proportion is 11.48%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, New Relic‘s network with the most ads is Twitter and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of New Relic
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of New Relic. We can see some advertising trends.
Top 1 Ad Creative of New Relic
Ad Details ：
Headline ：New Relic is a Leader in Gartner’s 2020 APM Magic Quadrant for the 8th Time
Text ：We're proud to be a leader in Gartner's #MagicQuadrant for the 8th time! Download your complimentary copy of the report and see why.
Top 2 Ad Creative of New Relic
Ad Details ：
Headline ：New Relic is a Leader in Gartner’s 2020 APM Magic Quadrant for the 8th Time
Text ：We're proud to be a leader in Gartner's #MagicQuadrant for the 8th time! Download your complimentary copy of the report and see why.
Top 3 Ad Creative of New Relic
Ad Details ：
Headline ：Deeper Than Digital: Top-performing enterprises show why more perfect software is key to success
Text ：We surveyed 400+ IT executives and practitioners globally for how they deliver on software excellence in five key pillars. So how do you compare? Access the full research report here to find out.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 166 | 158 |
| Popularity | 979 | 979 | 972 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | New Zealand,Singapore,Korea,Indonesia,India,Malaysia,Thailand,Philippines,Hong Kong,Australia | Hong Kong,Malaysia,Indonesia,Philippines,Thailand,Australia,Korea,India,New Zealand,Singapore | Thailand,Malaysia,India,Indonesia,Australia,Hong Kong,Philippines,New Zealand,Korea,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for New Relic in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free New Relic's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to New Relic, you can click the app name below to view related reports, or you can find more info in ASOTools.