Next Movies Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Next Movies's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Next Movies.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Next Movies
App Name : Next Movies
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : S&W Media Group
Publisher : Facebook,Instagram
Total creative ads during the time period : 16
Duration : 264
Popularity : 2,805
Check ASO Keywords of Next Movies
2. Next Movies’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Next Movies in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Next Movies in the recent period. As of 2021-01-28, among the Next Movies‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-28, Next Movies's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.58%,
Audience Network's proportion is 27.4%,
Messenger's proportion is 23.36%,
Instagram's proportion is 21.66%,
's proportion is .
In the date of 2021-01-28, Next Movies‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Next Movies
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Next Movies. We can see some advertising trends.
Top 1 Ad Creative of Next Movies
Ad Details ：
Headline ：Staying at Home Becomes a Lot Easier with this App 🍿
Text ：The App Netflix doesn't want you to know about
Top 2 Ad Creative of Next Movies
Ad Details ：
Headline ：This is why Netflix Users are Leaving
Text ：Streaming Services Companies are getting really frustrated over this App
Top 3 Ad Creative of Next Movies
Ad Details ：
Headline ：This is why Netflix Users are Leaving
Text ：Streaming Services Companies are getting really frustrated over this App
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 16 | 16 | 16 |
| Popularity | 76 | 76 | 76 |
| Dimensions | 340 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Germany,Mexico,Pakistan | Germany,Mexico,Pakistan | Germany,Mexico,Pakistan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Next Movies in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Next Movies's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Next Movies, you can click the app name below to view related reports, or you can find more info in ASOTools.