NEXT Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NEXT Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NEXT Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NEXT Music
App Name : NEXT Music
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : NEXT Music
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Total creative ads during the time period : 2,046
Duration : 1,677
Popularity : 259,423
Check ASO Keywords of NEXT Music
2. NEXT Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NEXT Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NEXT Music in the recent period. As of 2021-03-15, among the NEXT Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, NEXT Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.37%,
Audience Network's proportion is 20.89%,
Instagram's proportion is 20.87%,
Messenger's proportion is 20.87%,
's proportion is .
In the date of 2021-03-15, NEXT Music‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of NEXT Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NEXT Music. We can see some advertising trends.
Top 1 Ad Creative of NEXT Music
Ad Details ：
Headline ：Can you beat these songs?
Text ：“Time Machine” is out now on all platforms AND “Show Me Love” is on NEXT Music. Have ya’ll played yet?
Top 2 Ad Creative of NEXT Music
Ad Details ：
Headline ：Can you beat these songs?
Text ：Shout out to NEXT Music for being a fellow Rave Slave for featuring “Imma Be A Raver” and more! Thanks for the support 😊💜
Top 3 Ad Creative of NEXT Music
Ad Details ：
Headline ：Can you beat these songs?
Text ：Showtek & Technoboy & Tuneboy - Mellow Onderkoffer Remix 🎵 Coming soon on NEXT Music!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 367 | 414 | 332 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Hong Kong,Austria,Brazil,Vietnam,France,Myanmar,Turkey,Ukraine,United Arab Emirates,Finland,Israel,Denmark,Peru,Sweden,Switzerland,Australia,Ireland,India | Aruba,Antigua and Barbuda,Latvia,Philippines,Kazakhstan,Finland,South Africa,Burkina Faso,Indonesia,Taiwan,Peru,Nigeria,Germany,Haiti,Sri Lanka,Russia,Moldavia,Belize,Palestine | United States,Kirghizia,Azerbaijan,Romania,Montserrat,Kuwait,Russia,Pakistan,Switzerland,Benin,Australia,Philippines,Zimbabwe,Mali,Saint Vincent and the Grenadines,Guatemala,Bhutan,Bangladesh,Nicaragua |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NEXT Music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NEXT Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NEXT Music, you can click the app name below to view related reports, or you can find more info in ASOTools.