Night of the Full Moon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Night of the Full Moon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Night of the Full Moon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Night of the Full Moon
App Name : Night of the Full Moon
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Giant Network
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Tandem Language Exchange: Speak & learn languages,Text Free: WiFi Calling App ,UC Mini-Download Video Status & Movies,USA Weather forecast
Total creative ads during the time period : 422
Duration : 942
Popularity : 100,768
Check ASO Keywords of Night of the Full Moon
2. Night of the Full Moon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Night of the Full Moon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Night of the Full Moon in the recent period. As of 2021-03-15, among the Night of the Full Moon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.16%, Carousel category's proportion is 15.79%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Night of the Full Moon's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.19%,
Instagram's proportion is 26.17%,
Audience Network's proportion is 17.21%,
Messenger's proportion is 13.43%,
's proportion is .
In the date of 2021-03-15, Night of the Full Moon‘s network with the most ads is Facebook and its proportion is 31.58%.
3. Top 3 Ad Creative Analysis of Night of the Full Moon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Night of the Full Moon. We can see some advertising trends.
Top 1 Ad Creative of Night of the Full Moon
Ad Details ：
Headline ：나이트 오브 풀 문 신직업 기계공학자Coming soon~!
Text ：나이트 오브 풀 문 신직업 기계공학자 2020년 10월22일 등장~!
운명의 기어가 움직이기 시작한다!🎉🎉😂😂
Top 2 Ad Creative of Night of the Full Moon
Ad Details ：
Headline ：나이트 오브 풀 문 신직업 기계공학자Coming soon~!
Text ：나이트 오브 풀 문 신직업 기계공학자 2020년 10월22일 등장~!
운명의 기어가 움직이기 시작한다!🎉🎉😂😂
Top 3 Ad Creative of Night of the Full Moon
Ad Details ：
Headline ：지금 바로 배틀👉👉👉
Text ：나이트 오브 풀 문 신직업 기계공학자 2020년 10월22일 등장~!
운명의 기어가 움직이기 시작한다!💪💪💪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 152 | 152 | 152 |
| Popularity | 971 | 970 | 970 |
| Dimensions | 1200 x 628 | 1200 x 628 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for Night of the Full Moon in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Night of the Full Moon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Night of the Full Moon, you can click the app name below to view related reports, or you can find more info in ASOTools.