Nixplay App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nixplay App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nixplay App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nixplay App
App Name : Nixplay App
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Nixplay
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,Montage Video Musique,OLX Classifieds
Total creative ads during the time period : 1,462
Duration : 832
Popularity : 145,484
Check ASO Keywords of Nixplay App
2. Nixplay App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nixplay App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nixplay App in the recent period. As of 2021-03-15, among the Nixplay App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nixplay App's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.24%,
Facebook's proportion is 25.34%,
Messenger's proportion is 24.52%,
Instagram's proportion is 23.9%,
's proportion is .
In the date of 2021-03-15, Nixplay App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nixplay App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nixplay App. We can see some advertising trends.
Top 1 Ad Creative of Nixplay App
Ad Details ：
Headline ：Home Decorating Tips
Text ：Choose to display your favorite moments however you wish when you have the Nixplay Smart Photo Frame
Top 2 Ad Creative of Nixplay App
Ad Details ：
Headline ："Flawless Design & User-Friendly." -Dale M.
Text ："Bought this for my wife as a gift. She loves it and now wants to get ones for our kids' grandparents and other family so we can share pictures with them." - Sean
Top 3 Ad Creative of Nixplay App
Ad Details ：
Headline ："Feel More Connected!" - Jennie H.
Text ："LOVE THIS!! 3rd one we’ve purchased. Jealous the g’parents have one so we bought one for ourselves. Everyone has separate accounts but we can send both g’parent photos to ourselves! Feel more connected!" - Jennie H.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 198 | 134 | 134 |
| Popularity | 992 | 916 | 915 |
| Dimensions | 400 x 400 | 400 x 224 | |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nixplay App in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Nixplay App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nixplay App, you can click the app name below to view related reports, or you can find more info in ASOTools.