Norton Healthcare Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Norton Healthcare's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Norton Healthcare.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Norton Healthcare
App Name : Norton Healthcare
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Norton Healthcare, Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 366
Duration : 1,090
Popularity : 59,667
Check ASO Keywords of Norton Healthcare
2. Norton Healthcare’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Norton Healthcare in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Norton Healthcare in the recent period. As of 2021-05-24, among the Norton Healthcare‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.38%, Carousel category's proportion is 19.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Norton Healthcare's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.72%,
Instagram's proportion is 33.05%,
Messenger's proportion is 31.48%,
Audience Network's proportion is 1.75%,
's proportion is .
In the date of 2021-05-24, Norton Healthcare‘s network with the most ads is Facebook and its proportion is 34.62%.
3. Top 3 Ad Creative Analysis of Norton Healthcare
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Norton Healthcare. We can see some advertising trends.
Top 1 Ad Creative of Norton Healthcare
Ad Details ：
Headline ：Breastfeeding is natural, but that doesn't mean it's easy
Text ：Norton eCare now has 24/7 breastfeeding support.
Top 2 Ad Creative of Norton Healthcare
Ad Details ：
Headline ：Schedule an appointment with a sticker-loving pediatrician!
Text ：Find information about and book an appointment with Dr. April R Mattingly, MD in Crestwood, KY. Specialties: Pediatrics.
Top 3 Ad Creative of Norton Healthcare
Ad Details ：
Headline ：Schedule an appointment today!
Text ：Find information about and book an appointment with Dr. Mark A Brockman, Jr., MD in Louisville, KY. Specialties: Pediatrics.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 671 | 149 | 132 |
| Popularity | 999 | 949 | 906 |
| Dimensions | 730 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Norton Healthcare in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Norton Healthcare's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Norton Healthcare, you can click the app name below to view related reports, or you can find more info in ASOTools.