Novel Sky Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Novel Sky's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Novel Sky.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Novel Sky
App Name : Novel Sky
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : chenzhouqire
Publisher : Instagram,Facebook
Total creative ads during the time period : 10,000
Duration : 267
Popularity : 691,090
Check ASO Keywords of Novel Sky
2. Novel Sky’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Novel Sky in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Novel Sky in the recent period. As of 2021-03-15, among the Novel Sky‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.76%, Carousel category's proportion is 46.24%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Novel Sky's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.02%,
Messenger's proportion is 25.0%,
Audience Network's proportion is 24.99%,
Instagram's proportion is 24.99%,
's proportion is .
In the date of 2021-03-15, Novel Sky‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Novel Sky
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Novel Sky. We can see some advertising trends.
Top 1 Ad Creative of Novel Sky
Ad Details ：
Headline ：🔞Reading the Full Version 👉
Text ：Novel Sky is a novel reader popular with hundreds of millions of book fans. You can read a large number of popular original novels in this app! The novels you want to read are all in it, such as popular categories of fantasy novels, romance novels, horror novels, adventure novels, science fiction no...
Top 2 Ad Creative of Novel Sky
Ad Details ：
Headline ：🔞Reading the Full Version 👉
Text ：Novel Sky is a novel reader popular with hundreds of millions of book fans. You can read a large number of popular original novels in this app! The novels you want to read are all in it, such as popular categories of fantasy novels, romance novels, horror novels, adventure novels, science fiction no...
Top 3 Ad Creative of Novel Sky
Ad Details ：
Headline ：🔞Reading the Full Version 👉
Text ：Novel Sky is a novel reader popular with hundreds of millions of book fans. You can read a large number of popular original novels in this app! The novels you want to read are all in it, such as popular categories of fantasy novels, romance novels, horror novels, adventure novels, science fiction no...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 115 | 115 | 115 |
| Popularity | 569 | 567 | 565 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United Kingdom,Canada,United States | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Novel Sky in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Novel Sky's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Novel Sky, you can click the app name below to view related reports, or you can find more info in ASOTools.