NovelBee Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NovelBee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NovelBee.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NovelBee

App Name : NovelBee

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Wang XiaoYi

Publisher : Instagram,Facebook,WinBucks

Total creative ads during the time period : 174

Duration : 222

Popularity : 17,306

Check ASO Keywords of NovelBee

2. NovelBee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NovelBee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NovelBee in the recent period. As of 2021-03-16, among the NovelBee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, NovelBee's the proportion of networks impressions are placed like this:

Facebook's proportion is 36.95%,

Audience Network's proportion is 31.29%,

Instagram's proportion is 15.92%,

Messenger's proportion is 15.84%,

's proportion is .

In the date of 2021-03-16, NovelBee‘s network with the most ads is Facebook and its proportion is 29.17%.

3. Top 3 Ad Creative Analysis of NovelBee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NovelBee. We can see some advertising trends.

Top 1 Ad Creative of NovelBee

Ad Details ：

Headline ：Download to see the full version of "Not Rejected Just Unwanted"

Text ：Massive and most popular novels can be read at any time and anywhere, and the content of super good novels covers the whole network of super popular novels, all of which are good-looking; super complete classification: original film and television works, hot new books, new works of the great God, ro...

Top 2 Ad Creative of NovelBee

Ad Details ：

Headline ：Download to see the full version of "Xavier"

Text ：He was said to be one of the most dangerous Alphas on the face of the planet. He was said to have killed his mate and hurt those around him that go against his wishes. He was said to have killed different packs so that he could be on top.

He was ruthless and cunning, and it was said that he could outsmart the smartest Wolf, including the King. He was the one that parents warned their children about when it came to going to bed and eating their vegetables.

He was the one that made Wolves fear the dark and have packs set up curfews for all members of the pack, including the "strongest" Warriors.

His name was Xavier, and I never imagined my paths crossing with him...

Prologue

I slammed the truck door shut with a sigh. My whole body ached from where my mate had hurt me, however my pride was the thing that was hurting the most. I couldn't believe that I was doing this, but I had to make sure that my seven and five year old cousins were safe.

"Cass?" my cousin and supposed to be Alpha asked from the back seat. He looked at me, knowledge in his blue eyes.

He had the same look that his father had when he knew that I was hiding something from him. "Is this goodbye?"

I forced a smile on my face. "For now it is, TJ," I said. I started the truck and placed it into drive. My heart yearned for a place where I belonged and not looked at as a murder.

"Did you kill my parents?" TJ asked. "Is that why are we running."

I looked at the mirror, making sure to keep my emotions in check. "If I killed your father, then it would be like killing my own family," I said, my voice void of emotions. "Remember what I had said? Don't believe in all rumors. You don't know the truth, and you weren't there with the person."

"Then why are we running?" TJ asked. "You don't have anything to fear."

I sighed and closed my eyes before I opened them again. My heart clenched in pain, because I had so much to fear. I had so much to lose, and my cousin was too young to understand. "Camen turned the pack against me, against us," I replied. "And... he has hurt me..."

"How?"

"Abuse," I replied. "Without Aunty Hipe and Uncle Derrin, I would be dead."

"But will we be back?"

"Yes."

"When?"

I shrugged my shoulder, not knowing the answer. I was getting close to the border, and I hated that I was running. I hated feeling like I failed my uncle but I had to keep my cousins safe. He wanted to use her against me, and I was not going to let her be used as leverage. "I don't know," I said, honestly.

"Will it be soon?"

I tightened my grip on the steering wheel. We were close to the pack border, so I started to speed up the truck. I kept silent as I maneuvered the truck, sensing some of the pack members near by. I was not going to stop for them, no matter what. They had made their choice, and I made mine.

"Cass?"

'I, Cassandra Kristen, reject Camen Hess as my mate and Alpha,' I said, through the pack link. My voice was leveled and hard. 'From this moment on, I will be considered a Rogue and forfeit my position as Alpha. If the true Alpha wants to come back when he is of age, then he will take his position as Alpha.' I sped the truck up some more, glad that it was a straight path. 'I am sorry that I couldn't let you all see the actual truth.'

"Cass?" TJ asked again. Panic filled his voice, and I knew that he felt the pull as well. Our bond with the pack was breaking, and there was no way I could stop the pain for him.

"I don't know," I replied, feeling all my ties pull away from the pack. I bit back a scream of pain as we passed the border and stopped the truck, veering to a complete stop.

My heart pounded in my chest as I looked at the pack that left behind. I could see my mate up front, but he didn't dare set his paw on this side. To do so would be a death sentence, and I knew that that was one thing that I had committed but with good reason.

I turned the truck around and started heading east, wanting to get to the ocean before a week was up. "I don't know, but I hope that all is well soon."

Chapter1

I had been driving for two days straight, and my younger cousin was getting on my last nerve. I was exhausted and didn't really want to stop because we were still too close to the pack for my comfort. The fear of Camen getting me back was strong, and I knew that he would use my cousin.

"Can we-"

"All right I get it," I snapped, slamming my hands on the steering wheel. I growled and closed my eyes, trying to curb my anger. "You don't want to eat at a gas station again." I opened my eyes, glad to see that I didn't hit anything.

My younger cousin, Clarity shut her mouth when she heard me yelling. She took a deep breath but didn't cry like I thought she would. "I'm sorry, Cass," she said, apologetically.

"I should've known that you were in a bad mood."
I took a deep breath and offered my younger cousin a forced smile. "And, I am sorry, too. I shouldn't have snapped. Forgive me?"

Clara smiled and nodded her head. "It's fine. You need to get food in you." She gave me a knowing look, and I couldn't help but think that she was going to be like my aunt when she grew up.

I offered her a small smile, knowing that I wouldn't be able to eat. My ex-mate had made sure that I had eaten a small bit, because he said I was "too" fat, even though I was literally just skin and bones. "Are we in a clear area, that we can eat?"

"Yes," TJ said, looking at the map that my ex-beta's parents had given me. "But, we are close to Alpha Xavier's pack."
"It doesn't matter," I replied, coldly. "I'll deal with him when we need to. Right now, we need to find a place to eat. After that, I want to drive a bit more before I pull over and get some sleep."

"No, you are going to find a place here. You told me that Alpha Xavier wasn't that bad," TJ said. "Even though, you never met him." He gave me a look, causing me to just raise my eyebrow at him. "He could be as mean as they say."
"I never talked to him because of your father," I replied, pulling my gaze towards the road. "He thought it would be best that the other Alpha didn't meet me. I think I talked to his Beta and might have had an argument with your father over the Alpha."

"Of course," TJ muttered rolling his eyes when I smirked at him. "What else did you argue about with him?"

I stayed silent, clenching my jaw. "It's unimportant," I said, coldly. I didn't want them to know that we actually argued about my mate and how my uncle thought that I was too good for him. I should have listened to him, but I didn't and I paid the price.

"Look, there is a nice place to eat. Why not eat there?" Clara asked, pointing to a little diner. And in that moment, I was grateful that she had a one track mind when it came to food.
***

The smell of freshly baked food made my stomach turn, causing me to want to just turn tail and run.

"Come on, Cass," TJ said, pulling at my hand. Excitement filled his eyes because it had been a while since we had been at a restaurant. "We can sit wherever we want."
"Take the one in the back," I said, letting him pull me that way. "Clara, you are in first and then TJ."

"Awww, but I want to sit by- ok." Clara caught my look and instantly agreed. She glared at her brother before sitting down in the booth with her brother following her. She knew better than to argue, and I was grateful.

I sat down in front of them and moved a hand through my hair. I was exhausted, and all I wanted to do was sleep. I didn't care that we were close to Alpha Xavier's pack, because if need be, then I could show him a coin that I had gotten a long time ago. "After we eat, we'll find a place in town to sleep," I said.

"Will you actually sleep?" TJ asked, "or will you be screaming?" He gave me a knowing look, and I couldn't help but feel guilty for keeping them up.

I didn't reply as the waitress came over. I didn't look at her, not caring that I was being rude. "Coffee, black," I grunted. "Please." I narrowed my eyes at my cousin when he cleared his throat and pursed my lips.

"I am sorry about her behavior," TJ said, with a cute smile on his face. "She has not been sleeping well lately."

I turned my head to see that the waitress was female and that she looked scared for some reason. "I apologize too," I replied. My hand ached to reach for my coin that showed who I was, but I knew that that would be the best way for him to find me. I knew that the female was a Werewolf, and I was sure she knew that I was one, also.

The female tried to smile, but it came out as a grimace. Something wasn't right, and I could tell that she wanted to protect me for whatever reason. "It is all right, Dear," she said. "Would you like anything to eat?"

No. I will only throw it back up. "A pancake, please." I looked at my cousins. "Order what you want."

"I would like an Orange Juice and a Waffle." Clara looked at me and pouted, trying to give me her best puppy dog look.

"With chocolate chips?"

"Don't ask me, ask her," I replied, wanting to treat them. I did not know when I would be able to treat them again, because I didn't have that much money to do so. "I said you could order what you want."

"With chocolate chips," Clara said, smiling at the female.
The female nodded, smiling at her. "What about you?" she asked, looking at my other cousin.

"Can I get the special with Orange Juice?" he asked, looking at the menu. "Please?"

"You may. Would that be all?"

I modded my head. "Yes, that will be all. Thank you."

The female smiled and nodded. Worry and pity filled her eyes, and I couldn't help but as to wonder why. "My pleasure."

Chapter2

I took a sip of my coffee as I watched my cousins argue over which picture they should color first. My whole body was tense because the lady at the counter had given me a napkin that said 'run' written in lemon juice.

The door opened, causing the bell to ring. The whole place grew tense, and I was sure that it was because of whomever that walked in. People stopped talking and looked at the person that walked in before looking in the corner we my cousins and I sat.

TJ looked over my shoulder before looking at me. Fear and nerves filled his eyes, and I was sure that it was because of the person or people. "Are you sure that the Alpha is nice?" he actually whispered and not the loud whisper that he normally did. "Because he is actually here."

I pursed my lips and shrugged my shoulder. "We'll leave after you two are done eating," I said. The hairs on the back of my neck stood up, warning me that someone was watching me. I couldn't help but silently curse my ex-mate because what he had done to me caused me to loose my Wolf or for my Wolf to stay silent. I knew that I still would be able to protect my cousins without her, but I wished for the second voice.
TJ looked at me, and I knew that he believed that the Alpha would kill innocent children and females. He didn't know what was true and what wasn't, and I didn't know how to console him.

"So, what picture did you two decide to color?" I asked, praying that I could get him to think of something else rather than the Alpha. I took a sip of my coffee and didn't look behind me, knowing that if I did then I might attack.

"I want to color the dog, but TJ wants to color the lion." Clara pouted her lips, and I knew that she was trying to get me on her side. "If we color the dog first, then we can do the king of the jungle."

"But, I don't want to do the dog. I am the oldest so I can choose." He stuck his tongue out at his sister, causing her to mimic him.

"Technically, I am the oldest, so I can choose. I choose the horse." The hair on the back of my neck stood up, and I knew that the Alpha sat down behind me with another person with him.

"Well, you are adopted so you can't choose," TJ said, sticking his tongue at me. He blatantly ignored the other Alpha, which I was grateful for. TJ was still scared of the other Alpha, but he knew that I would protect him.

I raised an eyebrow. "Technically, I became your guardian, so if I want to stop an argument then I can choose."

"So?" they inquired.

"Do you want me to take the page away and not give them back until we get on the boat?"

They looked at the other because They knew that I would do that. And, if I did that, then the book would be more than likely done before they get it back. "No," they said in unison and shook their heads.

"We don't want you to finish the book," TJ said.

"Like the last two books," Clara added.

"We love you and all, but you can't color that good," TJ said.
I raised an eyebrow when one of the people behind me snorted. "Give me one of the pages."

They shook their heads, and Clara giggled.

A smile flickered on my face, because it had been a while since Clara had been this care free. I knew that it might only be for a while, because I knew that if Camen caught us, then he would surely do what he threatened to do.

TJ widened his eyes when he saw the small smile on my face, because he knew that this one was genuine. "Wait, is that a genuine smile?" he asked. He grabbed Clara's arm and grinned, jumping up and down in his seat. "Look, Clara, it isn't a forced one."

I rolled my eyes at my couns and shook my head. "You two drive me insane sometimes. Do you know that?"

"Yes," they replied in unison. They stared at each other and narrowed their eyes. "Jinx. You owe me a soda. No, you owe me one. No, I don't."

"Enough, the both of you," I scowled, causing them to shut up. "You both me a soda for all this pain you cause me." I rolled my eyes when they mock pouted. "Why do I put up with you two?"

"Because you love us," TJ said.

"And, you can't l-live without us," Clara added.

"And, who said that I couldn't?"

"Well, you did," TJ said, causing Clara to nod her head.

"And, I heard you."

I took a sip of my coffee and pursed my lips when it was cold. "Are you finished with your food? We should be heading out."

"But you didn't finish yours. Did you even eat anything?" TJ asked, spying the food on my plate.

I forced a smile on my face. My stomach turned from the little that I had gotten down, and I prayed that I wouldn't throw it back up. "I am not hungry," I lied.

"And you aren't leaving," a deep male voice said from behind us. Powr filled his voice, and I knew that it was the Alpha. It was the same Alpha that was said to kill innocent Rogues just because he didn't like them. "So, I suggest you finish your meal."
***

I lifted my face to see ice, cold blue eyes staring into my gray ones. I could see a permanent scowl on his face, and I couldn't help but wonder what caused him to become so cold. I flicked my eyes to ground but that was the only respect I showed him. "I am not hungry, Alpha Xavier," I said. "Would you like to sit down? I can move over to my cousin's side of the booth."

The Alpha, Xavier grunted and gestured for me to move. He watched as I moved to the other side of the table before he and his Beta took a seat before us. "Why are you here, Rogue?"

"Eating food," I replied, gesturing towards the table with some scraps of food that weren't eaten. I ignored the jab that TJ delivered me, because what I was telling the truth. We were eating food.

Xavier growled and glared at me, his eyes flashing colder. "Are you being smart with me?" he asked. "I do not like people being a smart ass." He ignored the clearing of the throat that his Beta sent his way.

I shook my head, not fazed by his sudden burst of anger. I was used to Camen getting angry for no reason and beating the sh i t out of me, so I became numb to it. "You asked why I was here, Alpha, so I told you as to why I was here."

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Top 3 Ad Creative of NovelBee

Ad Details ：

Headline ：Download to see the full version of "Sold to a Wolf Pack"

Text ："He's here!" one of my packmates shouts as I head downstairs. There's a murmur of voices, and then Jasper—my best friend and Beta—starts singing 'Happy Birthday.' The rest of my pack joins in, and when I reach the landing, I lean against the railing and grin. "Happy birthday dear Logan, happy birthday to you!" Everyone finishes singing and begins to applaud, whistle, and cheer. The guys surround me, patting me on the back and wishing me all the best, while the girls hang back, waiting. I—Logan Patton, son of Alpha James Patton—have just turned seventeen. Today, like other males in our pack have done for generations, I finally get to find my mate. It's something I've been looking forward to for months. I've seen it happen to so many other Wolves over the years, watched their faces light up with joy when they spotted 'her,' and saw how much happier they were afterwards. Who wouldn't want that? Plus, having a mate is awesome! My mate won't get on my nerves like some girls do or only ever talk about shopping, which I can't stand! She won't do other annoying stuff either, like always check her makeup or eat salad instead of real food, the way some of my exes have. Like, what's up with that? Especially with wolf girls! Sex with my mate is going to be so much hotter than it's been with other girls and my mate won't be jealous or controlling like a few girls I've dated—and quickly dumped—either. No. She'll be perfect. Exactly what I want in a girl. That's what a mate is and now I finally, finally get to find mine. A hush falls over the room as everyone waits in anticipation. I think almost every girl here hopes she's my mate. At least, that's what everyone's been saying for weeks. Not to brag or anything, but I'm one of the most popular guys at school. Plus, I'm the next Alpha, which means my mate will one day be Luna and co-leader of our pack. It's a huge honor that few Wolves can claim. In order to find my mate, I have to make eye contact with every girl in the room until I finally reach her. That's how it's always been done, so everyone knows to stand quietly and wait. Even the little kids, who are here with their parents for the celebration, are all on their best behavior. I close my eyes briefly, savoring the moment. I inhale slowly, catching a hint of perfume, some deodorant, and a whiff B.O. that makes me think of the boys' locker room. There's some shuffling off to my left and the sound of nails against skin as someone scratches an itch in the front row. Otherwise, the foyer is utterly and completely silent and the crowd breathes almost as one. I let the anticipation build and then open my eyes and look around. First, I search for Jessica, the girl I kind of hope is my mate. Jess is really hot, with a sexy body and long blond hair. She's a cheerleader, but not one of those mean girls. She's really sweet and everyone at school loves her. She isn't perfect or anything, but if she were my mate, I would stop noticing her flaws. That's just how finding a mate works. Jess and I have been dating for close to a year, and we've had a lot of fun together; at least we did up until two week ago, when we decided to break up. With my birthday coming up, spending time together was getting really awkward. When we last spoke, I told her I hoped she'd end up being my mate, and she felt the same way. It's not like we're in love or anything, but wolves don't feel love until we find our mates. We mostly just fool around and have fun dating and experimenting and stuff. I look over the crowd and spot Jess in the front row. My breath catches and my heart pounds as I meet her wide-eyed stare. I wait, but the world doesn't shift on its axis and I don't fall in love at first sight. For a split second, neither of us moves. Then, her face crumples and I quickly look away. I feel really bad that Jess won't get to be Luna, but if the Moon Goddess didn't choose her for me, there's nothing I can do. Jess and I just weren't meant to be. At least we already broke up and got all the awkward stuff out of the way. Now that I've crossed Jess off my Potential Mates list, I'm suddenly filled with excitement and anticipation. The Moon Goddess must have an even better match for me as the future Alpha. There are dozens of girls here whom I haven't met—Wolves from neighboring packs who'd come in the hopes of becoming the next Luna. They're all gathered at the back of the room and I make eye contact with each of them, one by one. I stare into eyes of all shapes and sizes, large and small, narrow and wide. Eyes as blue as the ocean or as brown as chocolate fudge. I even pause at one girl with mismatched eyes, one brown one blue, surprised by the unusual sight. When someone in the room gasps, thinking I'd found my mate, I quickly move on. I gaze into eyes outlined by so much makeup it's scary, eyes shaded by thick lashes, or lids coated with purple glitter, then eyes so plain I forget them the second I move on. When I reach the last few, I stifle my disappointment, and remind myself that there are tons of potential mates in the room. Friends, past girlfriends, girls I've barely spoken to, girls in different grades than me, and even girls far too young or too old for me. I look at each face, into each girl's eyes, but every time I do, I feel nothing. I keep searching until I'm sure I've made eye contact with every girl in the room. Twice! Wha t the hell? Hundreds of faces stare at me as I finally give up and look for my father, the pack Alpha. He's at the back of the room with his arm around my mother, our Luna. To an outsider, he might look unconcerned, but as his son, I spot the stiffness in his stance. His shoulders tense imperceptibly and he tightens his arm around Mother. Then, he raises an eyebrow, his face impassive as he awaits my response. I shake my head. No one here is my mate. A collective gasp fills the room and everyone starts talking at once. No one ever considered that something like this could happen to me, the future Alpha. My parents found out they were mates right here on this very staircase, as did my grandparents, and their parents before them. Of course, there have been guys in our pack who didn't, but they always left, traveling for weeks or even years until they finally found their mates. Most unmated girls eventually left too, driven to find their other half. While many did, others spent their entire lives alone. Most of them were fine, happy even, but a few of them went Rogue. Things are different for me, since I'm an Alpha. It's my duty to stay with my pack and gradually take over for my father. If I leave, I will be neglecting my responsibilities and abandoning my people. If I stay, my pack will be left without a Luna, and I would be forced to live without a mate. Plus, somewhere out there, my mate would be alone and suffering too. I look around and see shock on everyone's faces as they, too, realize the consequences. My Beta, Jasper, looks really upset; the grownups are shaking their heads and giving me pitying looks; my friends and classmates are whispering among themselves. My wolf howls. Suddenly, I just want to get as far away from my pack as I can. I need to shift, to run... to escape. I almost reach the front door when my father grabs my shoulder, stopping me in my tracks. "We'll find her, son. I promise," he tells me reassuringly and turns to face the crowd. "Logan is my son and your future Alpha," he announces, his booming voice echoing in the large foyer. "His mate will be your Luna. You will look up to her, respect her, admire her. This pack deserves the best and that is why we must wait. "I am confident that Logan's mate is out there. An Alpha's daughter, perhaps? Or a Beta's, since Tom here has only sons." Father nods at his second—Jasper's father—before continuing. "Whoever Logan's mate is, we'll find her, and I'm certain that she will be well worth the wait!" Chapter 1 Saffron I sit on my bed cross-legged and listen to the shouts coming from downstairs. One of the voices is Dad's and the other belongs to a man I don't recognize. I catch a whiff of his scent, and it tells me two things. Stranger... and werewolf. I can easily listen in on their conversation from up here. Then again, they're so loud I'm sure even a human would hear them... from the next town over. "If I don't have my money by the time I count to five, I'm going to tear your throat out," the stranger yells. A better daughter might run downstairs to save her father, but I don't budge from my spot on the bed. I'm not paralyzed by fear or anything like that. Okay, maybe a little. Mostly I just keep reminding myself that I shouldn't care. Dad and I aren't close and he doesn't give a damn about me. I bet if our roles were reversed, he wouldn't bother saving me. It's only fair that I return the favor. He can get out of this mess on his own. Just as my mind's made up, Dad starts shouting from downstairs. He's had years of practice, so his baritone is loud enough to make the walls shake. "Sofie! Get down here this minute!" I'm so used to Dad's yelling that it doesn't really bother me anymore. Plus, like I said, I really don't want to get mixed up in his mess. Still, I jump off my bed and rush downstairs. I plan to stay out of the way if I can, but I know that if I take too long obeying an order, there will be consequences. If Dad somehow manages to get out of this mess alive, that is. I get more and more worried with each step. We don't have whatever money Dad owes. We're so short on cash that even with my part-time job, last time I checked the money jar, it only had a twenty, two fives and a handful of coins. The twenty and fives paid for cigarettes and beer, and if we didn't hunt, we'd likely starve. Anyway, the fact that we have a money jar and not a bank account like normal people pretty much sums things up. So why is Dad calling me? Does he plan to blame me and say I stole the money? Actually, knowing Dad, it's possible, and makes me worry even more. He could also be stalling, but is that reason enough to bring his only daughter within striking distance of a pissed off Wolf? Not that I expect Dad to be concerned about my well-being, but still. Shouldn't he care about continuing the blood-line? I enter the living room and stop hesitantly in the doorway. I'm not sure it's safe to approach and there's a small chance—fingers crossed—that Dad just wants me to fetch something... like that money we don't have. So I'm actually saving time by standing near the door. As if! I peer into the living room and my eyes settle on one of the largest werewolves I've ever seen. He's in human form and towers almost a foot over my dad. Although he's about Dad's age, he's in much better shape—lean, strong and muscular—and I'm pretty sure he doesn't have an ounce of fat beneath his jeans and black leather jacket. His jet-black hair is in need of a cut and he looks like he hasn't shaved in days. His eyes are narrowed and his upper lip is curled back in a snarl. My overall impression is that he's big, wild and dangerous. Definitely not the sort of wolf Dad should be messing with. "Come here, Sofie," Dad orders when he spots me. Unlike his rival, Dad doesn't look like much. He's of average height and of above average weight. All that weight is gathered in his stomach, so he could pass for nine months pregnant. Okay, fine, maybe more like seven. I guess all the beer drinking and late-night eating has really taken a toll. Dad's balding on top and his teeth are yellowed from years of smoking and avoiding the dentist. As usual, he's wearing khaki shorts, belted below his belly, and a stained white t-shirt. I carefully walk up to Dad. When I stop next to him, he puts his arm around me... for like the first time ever! I really can't remember him ever showing me any sort of affection, at least not since Mom died. As he pulls me close, I smell cigarettes and beer, and his stench makes me shudder in disgust. Then I catch a whiff of hope laced with worry, which tells me that Dad's definitely up to something. What's his plan? Be all like: "Please don't hurt me, my little girl needs me?" I mentally roll my eyes at the thought. It's the only explanation I have for why Dad is suddenly acting all dad-like. "This is my daughter," Dad introduces me to the pissed off wolf, who emits a growl in response. It could be his way of saying "nice to meet you," but I doubt it. He doesn't bother introducing himself, so I settle on 'Pissed Off Wolf,' or just 'POW' for short. The nickname is kind of silly—POW! POW! POW! like in a comic book—and it makes me feel a little better. Like, I can think whatever I want, and no one can stop me. "Saffron," Dad adds with a smirk. 'Saffron' is my legal name, though I haven't heard anyone use it in years. When I first started school, a few kids shortened my name to Saffie. Others just assumed it was Sofie and I never corrected them. Eventually, it's what everyone was calling me, even Dad. Which makes me wonder, why is he using my full name now? "I can guarantee that she's worth her weight in gold," Dad adds. I guess that explains it. Saffron is this really expensive spice that used to be as valuable as gold if measured by weight. Like, if you wanted to buy a pound of saffron, it would cost you a pound of gold. That sort of thing. Pretty cool, huh? Mom was the one who picked out my name. I still remember how she'd call me her little treasure. Of course, Dad has to go and ruin that memory by constantly telling me that if Mom could see me now, she'd regret calling me Saffron, since I'll never amount to much. I still like the name though, even if no one actually uses it anymore. It's the only reminder I have left of my mom. "And I should care why?" POW growls, bringing me back to the present. His jaw is tense, a vein in his forehead is throbbing, and his hands are clenched into fists. He does not look happy. I start to worry that he's about to take his anger out on me, not just Dad, so I assume an exaggerated Submissive Wolf pose. It's a self-defense move Dad taught me that makes me look non-threatening. It's supposed to trigger a Wolf's protective nature, dampening their urge to attack. I've practiced it on Dad—and succeeded—enough times to be an expert. I hunch my back slightly, making sure not to make eye contact, and emit a whimper. POW's expression softens briefly, but for him it's just a dominant Wolf instinct that he easily suppresses, because all the anger is back moments later. "Explain yourself!" POW demands. I kind of have to wonder, too. Why would Dad suddenly start praising me when he always says he hasn't a clue why Mom named me Saffron... that he got cheated and he'd take the gold any day? Chapter 2 Saffron "Sofie's very obedient. That's what we call her. Sofie," Dad tells the Pissed Off Wolf. "Does what you tell her to. Never disobeys." He ruffles my hair, the action more rough than affectionate. "Her wolf is fully submissive, an Omega if ever there was one." He pulls me into his side. Even though I'm no Omega—and Dad knows it—I keep my mouth shut. Now is really not the time to stand up for myself. "Sofie can cook, clean, hunt, and she got a good head on her shoulders," Dad continues. "Worth her weight in gold, this one." Usually, I'm the useless screw-up, so you can't blame me for being shocked that Dad is suddenly singing a different tune. POW doesn't seem to like what he's hearing either, or maybe he's just fed up with listening. He's actually getting more pissed off by the second, which doesn't even seem possible. His entire body is shaking, as if it takes considerable effort for him not to go in for the kill. "Is she now?" he growls and gives me the once-over. I shudder and draw my arms closer to my sides, trying to look smaller, more submissive. The wolf equivalent of "please don't hurt me, I'll do whatever you say." "She's worth much more than ten grand, so you're actually getting yourself a real bargain," Dad adds, and my eyes widen. Ten thousand dollars? How in the hell did he manage to get himself into that kind of debt? I look between Dad and POW and some of what's happening starts to make sense. Dad got himself into a mess and now he wants me to clean it up. He mentioned cooking, cleaning, and hunting, and it's not like he ever does any of those himself. Ten grand, though? How long would I have to work for POW to settle that kind of debt? Months? Years? I'm pretty good at math, so I try to work it all out in my head. I get paid minimum wage at the diner, and I doubt POW would pay me any more than that. So I'd have to work around one thousand hours, and if I put in twenty hours a week, that would be... crap, I have no idea. I can't count on the spot like this! Not with POW growling at me and ready to strike. All I know is that it will take a long time. A whole year? Maybe longer? I mean, ten thousand dollars! Plus, what would happen to my job at the diner? I can't do both! Will Dad make me quit school? Is he allowed to do that? "What would I want her for?" POW asks, raising an eyebrow. "Housekeeper? Slave? She doesn't care," Dad responds. "She'll do whatever you tell her to. She's a hard worker, so she'll earn her keep, and then some." POW says nothing, and Dad sighs. "Look, I could probably sell her for much more than that if I went looking for a buyer." I gasp as the shock of what Dad is saying begins to sink in. He doesn't want me to work for POW. He wants to sell me to POW! Sell me! Like I'm a piece of property. Is that even legal? Maybe this is all just a bad dream. Any second now, I'll snap out of it and realize I fell asleep doing homework. I pinch my hand, desperate to wake up, but the nightmare only keeps getting worse. "If I take her," POW growls, "you will have no say in what I do with her. You will never see your daughter again. You'll never speak to her, write to her, or have any contact with her! Is that understood?" POW takes a step toward us and Dad tightens his hold around my shoulder. "Of course." He nods, the scent of triumph replacing the hope and worry that I smelled on him earlier. "She's all yours." "Very well." POW growls. "I knew you'd see things my way." Dad smirks and I shudder. This is not happening. Dad did not just sell me to someone! Is this a joke? Did he get one of his buddies to play along so he could have a few laughs at my expense? I wouldn't put it past him, but POW looks pretty serious and somehow I can't see him as one of Dad's beer-drinking, card-playing friends. I know Dad doesn't like me, but he's still my dad! I never imagined he would do something so despicable. I thought that if I could stand him until I finished high school, I'd get out of here, away from this run-down house and this awful small town. If I'd known Dad was going to sell me and make me someone's slave, I would have run away years ago! Suddenly, I just want to get as far away from this nightmare as possible. I need to shift, to escape... to run and never stop. I try to pull away from Dad, but he's holding onto me with an iron grip. I fight against him and almost break free, but POW grabs my other shoulder. His grip isn't painful, but it's strong and he has no trouble holding me in place. "Saffron," POW spits out and I hate the way he makes the beautiful name my mom gave me sound. "If you try to run, I will track you down and it won't be pretty. For you or your father." POW growls and I freeze, his menacing glare making me tremble. His arm is still on me, and I shudder in disgust. "You will go upstairs and pack your things," POW orders and lets go of me. Dad does too, and it takes everything I have to force myself not to make a run for it. "If you try to leave, I will hear you. If you try to escape, I will punish you. Do you understand?" I don't respond. It's all too much. Dad just sold me to a violent, scary, Pissed Off Wolf. I can only hope that I'm going to be a housekeeper and not something disgusting, like a sex slave. He may not be bad looking for an old guy, but still. Gross! I can't handle this. I just can't. I start to shake my head, but then POW shouts the order, "Do what you're told. Now!" His voice is laced with authority and instinct propels me up the stairs to my bedroom. I pick up my duffel bag on autopilot and begin to pack up my stuff before I have time to process what's happening. Dad's told me that Alphas, and sometimes Betas, can have this sort of power over Wolves; that it can be hard, or even impossible, to disobey them. I just never believed him, because it sounded so far fetched. I figured he was exaggerating, or maybe just making the whole thing up to mess with me. I still practiced the techniques he taught me to help resist an Alpha's order, but if I'd know this was for real, I would have taken the training a lot more seriously. I take deep breaths and clear my mind the way Dad taught me, and the effect of POW's order start to dissipate. Suddenly, I have an overwhelming urge to climb out the window and run. I'm fast, both in wolf and human form, after all the practice I've had running from Dad. The man may be in horrible shape, but his wolf is lean and strong. It's weird how that works, but we have to exercise in both forms if we want to stay in shape. Still, Dad and I are rogues, so we're much weaker than other Wolves. That's why no pack has ever wanted us. Even if I can outrun Dad, I'm probably a snail compared to POW. Plus, he's expecting me to run, so he's ready to give chase. Once he catches me, he might kill me on the spot, beat the crap out of me, torture me, or worse. Like he warned me, it won't be pretty. If I'm going to escape, I need to bide my time. If I act weak and obedient, POW will lower his guard. Then, when the time is right, I will make a run for it. I just hope it won't be too late. Chapter 3 Saffron I pick up my duffel bag and take one last look around my bedroom: the single bed, with its stained but freshly washed sheets; the beat-up wooden desk and matching chair that got me through years of homework; the now empty dresser, which barely had any clothes in it to begin with. I don't have many good memories of this place—at least not any recent ones—but it's still home, and it sure beats whatever hell's waiting for me next. "Saffron," POW bellows from the living room. My hands clench into fists at his use of the name Mom gave me, and I struggle against the urge to run, or worse yet, fight. If I do either, I know I'll regret it. POW's footsteps thunder up the stairs and my heart starts to race. It only took me a couple of minutes to pack, but I've still managed to piss him off. It's a good thing I don't own more stuff. I head to the door, and my eyes instinctively drift to the empty spot above my bed. Mom's painting used to hang there for as long as I can remember. It's of a beautiful Saffron flower, the one the spice comes from, and I look at it whenever I feel sad or afraid. I know it's silly, but it makes me feel like Mom's with me. I'm glad it's small enough to fit in my duffel bag, because I honestly don't think I could leave without it. I step out into the hall and POW's already on the second floor landing, leaning against the railing and glaring at me. He sure moves fast, even for a Wolf. "Sorry, sir," my voice trembles. I don't even have to pretend to be the submissive, obedient Wolf Dad made me out to be. I'm so freaked out over everything that's just happened that I think I'm going to be sick. "Let's go." POW gestures toward the stairs. "Toothbrush," I mumble, taking a step toward the bathroom. POW emits a frustrated growl and I freeze in my tracks. What am I doing? The push-over Omega that POW expects, the one who does anything she's told—the one too scared to ever run away—would never do this. She'd have been too overwhelmed by fear to think of things she forgot to pack, like her toothbrush. I just disobeyed a seven foot tall Wolf because I forgot to pack a freaking toothbrush! What's wrong with me? Good dental hygiene is so not worth dying for. I stand halfway between POW and the bathroom and begin to tremble. I'm never going to pull this off. POW is probably going to put guards on me and chain me up in the dungeon. I'll never escape... never see the light of day... never finish high school or go to college... never fall in love... never get married... never have kids. I'll starve to death in a cold, dank basement or bleed out from beatings and torture. I should just let POW kill me now and get it over with! "Go," POW orders in a voice that sounds deceptively gentle, "just make it fast." He doesn't growl or yell—the only ways I thought he knew how to communicate—and his words are barely above a whisper. His tone sound soothing, but it's also laced with authority, and my feet take me inside the bathroom before I even have time to think about it. I grab my toothbrush—and the toothpaste, floss and mouthwash, since I doubt Dad ever uses them—and shove everything into my bag. Given Dad's rotting teeth, genetics are stacked against me, so I need to keep up with my 'brush-floss-disinfect' routine if I want to stay cavity-free. "Come," POW orders, and I follow him downstairs on autopilot, wondering how I can even think about dental hygiene at a time like this. POW stops abruptly when he reaches the living room and I jump back to avoid crashing into him. He growls and I peek around him and gape. Dad is sitting on the couch, a beer in one hand and the remote in the other. He's acting like he doesn't have a care in the world, switching channels until he finally settles on the game. He looks up from the TV when he finally notices us and raises a questioning eyebrow. He and I briefly make eye contact, but there isn't a shred of guilt on his face. I may be his only child, but he couldn't care less about me. POW growls and walks over to the couch, towering over Dad. Suddenly, his right arm shoots out and he wraps his hand around Dad's neck, lifting him up as if he weighs nothing. Dad's jaw drops, his eyes widen and he begins to choke. Shouts and cheers echo from the TV, mocking him. He pulls at POW's arm with both hands, feet kicking out as he tries to break free, but no matter how hard he tries, POW's grip doesn't waver. "If I ever catch you playing Poker again, or any card game, I will kill you. Are we clear?" POW demands, holding Dad up at eye-level. Poker. I guess that explains how Dad came to owe so much money. Although why he'd bet money he'd never be able to pay back escapes me. Dad tries to nod and when that doesn't work he manages to get out a strangled "yes." He looks so small and helpless, feet dangling high above the ground, arms trying and failing to loosen POW's grip. On TV, the announcer drones on as Dad starts to turn blue. I can tell his arms are weakening, and when his eyes start to close, I let out an involuntary gasp. My dad is about to die right in front of me and I'm not doing anything to stop it. What sort of person does that make me? Without warning, POW lets go and Dad comes crashing down onto the brown leather. There are bruises around his neck, but he's still breathing, so he'll live. Because of our superior healing ability, I know the damage will be gone in minutes and Dad will be as good as new; while I'll still be POW's slave. "Come," POW orders, marching past me. I take one last look at Dad, silently begging him to change his mind—to save me—but he's too busy rubbing his neck to pay me any attention. I look away, hold back tears, and follow POW out of the house. There's a dark blue pickup truck parked in the driveway. POW opens the passenger-side door, lifts me up, and tosses me onto the seat as if I were his gym bag; just another possession, bought and paid for. POW slams the door shut and I don't move a muscle, following him with my eyes as he rounds the truck and climbs in. "Seatbelt," POW growls and buckles up. I quickly do as he says and he starts the engine. Then he hits the gas, and the truck tires screech as we race out of the driveway. I hold onto my seat belt with one hand and cradle my bag with the other. As the truck speeds up, I turn to stare out the window, watching the only home I've ever known disappear from view. 🔸🔹🔸🔹🔸🔹🔸🔹🔸🔹🔸🔹🔸🔹🔸🔹 Due to the word limit, it can only be updated here Install the APP to search for the book title "Sold to a Wolf Pack" Read more exciting content immediately

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