Novelly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Novelly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Novelly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Novelly
App Name : Novelly
Logo：
OS : iOS
Network : Instagram,Facebook
Developer : Novelly
Publisher : Instagram
Total creative ads during the time period : 5
Duration : 195
Popularity : 450
Check ASO Keywords of Novelly
2. Novelly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Novelly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Novelly in the recent period. As of 2020-08-19, among the Novelly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, Novelly's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-19, Novelly‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Novelly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Novelly. We can see some advertising trends.
Top 1 Ad Creative of Novelly
Ad Details ：
Headline ：Novelly
Text ：We are looking to publish young writers for the newest Novelly issue on pandemics! We are looking to publish honest, raw stories and poems about your experience going through this pandemic. Winners will: ❖ Win a cash prize! ❖ Gain special access to our virtual Meet & Greet with YA author, Marie Marquardt! ❖ Have their work published on the Novelly app! Entries are open now through May 31st.
Top 2 Ad Creative of Novelly
Ad Details ：
Headline ：Novelly
Text ：Designed by student activists, for student activists. Our community is part book club, part youth activism hub. Join the conversation and discover the impact you will make by downloading the Novelly app today!
Top 3 Ad Creative of Novelly
Ad Details ：
Headline ：Novelly
Text ：We are looking to publish young writers! Our newest Novelly issue, called Unerased, will tell the stories of those who have been too often underrepresented. Anyone between the ages of 13-17 can enter their poetry, short story, or essay for a chance to win prizes and get published!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 1 | 1 |
| Popularity | 57 | 51 | 51 |
| Dimensions | 640 x 640 | 640 x 640 | 720 x 720 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Australia,United States,United Kingdom,Canada | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Novelly in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Novelly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Novelly, you can click the app name below to view related reports, or you can find more info in ASOTools.