Novels Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Novels Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Novels Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Novels Lite
App Name : Novels Lite
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : 明军 向
Publisher : Facebook,Instagram
Total creative ads during the time period : 248
Duration : 103
Popularity : 14,923
Check ASO Keywords of Novels Lite
2. Novels Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Novels Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Novels Lite in the recent period. As of 2021-03-16, among the Novels Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Novels Lite's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.82%,
Audience Network's proportion is 32.78%,
Instagram's proportion is 23.23%,
Messenger's proportion is 6.17%,
's proportion is .
In the date of 2021-03-16, Novels Lite‘s network with the most ads is Facebook and its proportion is 27.42%.
3. Top 3 Ad Creative Analysis of Novels Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Novels Lite. We can see some advertising trends.
Top 1 Ad Creative of Novels Lite
Ad Details ：
Headline ：👉Click To Read on 🌹My Unforgettable Wife
Text ：“I love you, my wife……” He is the youngest businessman and she is a normal woman who just divorced. She got kidnapped after she just divorced and she was forced to be his doctor. He will always sneak onto her bed in night. After waking up with soreness again, Layla Alexander shouted at him, “I want to quit this job!” A little boy then packs his things and ready to leave the house with his momma, he turned around and say goodbye to the man behind them, “Bye, Daddy!”
She was being thrown onto a bed that was so soft. Her hands were being tied up.
She curled her body into a ball out of fear.
Soon, she heard the sound of a door being opened and someone came in.
“Boss, we brought her here.” I heard someone said.
Layla doesn’t know what to do, and she was very panicked. If the person who captured her wants money then everything will be easier to solve. She just has to call William; he is rich and he will help. But what if it wasn’t about money? What if they want to rape her?
She was still a virgin even though she was married three years.
She felt the side of the bed sinked indicating that someone just came closer to her. She bites her bottom lip out of fear.
The fabric that was covering her eyes being pulled down and a very good-looking man appear in front of her.
Layla scanned the room and saw a lot of men guarding beside the door. The room looks good, the decorations look very expensive. He must be very rich.
He is rich and he looks very handsome. People like him must have a lot of women who want him, so why her?
“Who are you?” Layla looked at the man in front of her coldly and asked calmly, even though she wasn’t calm inside.
“You don’t remember me, my wife?” Blake Spencer smiled.
“Wife?! I am not your wife!”
The word ‘wife’ stabbed her heart like a knife because William Jones never called her as his wife.
“You forget me? Three months ago, I was in an accident and you saved me in the hospital.” He looked at her and seemed like he was disappointed. “How could you forget about me so quickly?”
Layla tried hard to reminisce about what happened three months ago. She looked at his face and she finally remembered him, “It’s you!”
She saved a man who was in a serious car accident three months ago. The patient hurt his head very badly and he lost all his memories. And weirdly, he thought that Layla was his wife.
Layla has met a lot of weird patients so she wasn’t surprised that he said things like that. She doesn’t want to trigger his emotion after he just woke up so she didn’t explain to him.
He was nowhere to be found after that day. Not even a record.
He looked very different. He looked vulnerable back then and now he looks strong.
Knowing who he is now made Layla not so afraid anymore. She stared at the man and realised that she didn't even know his name. “I am just a doctor and saving people lives is my job. I didn’t do anything wrong, why would you kidnap me?”
He even made his men tie her up. What does he want?
Blake Spencer looked at Layla who was being tied up and he knitted his eyebrows together.
👉Click To Read on 💛My Unforgettable Wife
“Who let you tie her up? He asked coldly.
One of the men said, “You told us to invite Doctor Layla, so we……”
“I said ‘invite’ and this is what you call invite?”
“This is how you invite people before, Boss.” The man said.
Layla couldn’t believe what she just heard and said, “This is not an invitation. You freaked me out.”
“It’s my fault. Are you okay?” Blake Spencer asked and he looked like a child who did something wrong.
He quickly untied her and he was very gentle. He looked at her softly.
Layla has a goose bump being stared at by him. The way he treated her was very different from the way he treated his worker.
“What do you want from me?” Layla asked.
“I lose my memories and I still can’t remember anything after three months.” Blake answered.
“What do you want me to do for you?” Layla asked.
“Do you have any way to help me get my memories back?” Layla Alexander was the only person he knew after he woke up. So, Layla means a lot to him.
Being a doctor, her job is to help her patients.
“I will try my best.” Layla answered.
“Good. I believe in you.” Blake said.
Layla felt stressed because of the word ‘believe’, “I am not that professional in this department, you can’t just put all your hope on me. You could have found another doctor who is better than me in this department to help you.”
“No. I just want you.” Blake said.
“Why?”
“Because you are my wife.” He said and smiled. He lowered his head to kiss her forehead.
She couldn’t believe the man in front of her just kissed her forehead.
“How could you do that!” Layla asked angrily.
“What?” Blake didn’t know what he did wrong.
“You can’t kiss me! I am just your doctor!”
“I didn’t see you as a doctor when I kissed you! I see you as my wife!” Blake said.
..............................................................................................................................
If you want to continue reading, please click and install the application ~
Top 2 Ad Creative of Novels Lite
Ad Details ：
Headline ：👉Click To Read on 🌹My Unforgettable Wife
Text ：“I love you, my wife……” He is the youngest businessman and she is a normal woman who just divorced. She got kidnapped after she just divorced and she was forced to be his doctor. He will always sneak onto he r bed in night. After waking up with soreness again, Layla Alexander shouted at him, “I want to quit this job!” A little boy then packs his things and ready to leave the house with his momma, he turned around and say goodbye to the man behind them, “Bye, Daddy!”
- - - - -
“Is that William Jones?! Oh my God, he looks so good! He looks better in real life than in the magazine.”
“His wife is Doctor Layla. I really envy Doctor Layla.”
“She is so lucky to have such a husband. He is rich and talented too!”
Layla heard some nurses’ chit chatting about her husband while walking out of the emergency room.
People have been paying way too much attention to her husband, William Jones more than her works after she started to work at this hospital.
William Jones was standing beside the window when Layla walked to him.
He is so tall that Layla has to tilt her head up to be able to look at him.
“Why are you here?” Layla asked bringing back William who was deep in his thoughts.
“You’re done?” William looked at her and asked. “You must be very tired.”
“I’m fine.” All her tiredness faded away at the second she saw William here.
She never thought that William would come and see her. She remembered the last time she saw William here was when his mother was sick.
“You have something to tell me? You could have called me; you don’t have to come here.” Layla said.
William smiled and said, “There’s something I want to tell you and I think it will be better if I tell you face to face.”
They were both workaholics so they don’t see each other often even though they are husband and wife.
Layla was surprised to see him so serious, “What is it?”
William looked at Layla for a while in pure silence. He looked hesitant.
Layla felt her heart beating in an irregular rhythm. Just seeing him standing in front of her was enough to make her heart beat like that. She really liked William.
“Layla…… Let’s divorce.” William said after being silent for a long time.
Layla felt her heart skip a beat and asked, “Why……”
Guilty flashed through his beautiful eyes, “Nora is back…… I am so sorry. I can’t forget her even after three years.”
Layla didn’t know how to respond to this very sudden information.
William didn’t mean to hurt her feeling, “I am so sorry, Layla. You can ask for my help if anything happens after we divorce, I will help you!”
“Okay.” Layla said and nodded after being silent for a long time.
Their marriage was just a contract. They weren’t in love when they got married. William doesn’t catch any feeling for her.
The reason why this marriage happened back then was because William’s parents want him to get married soon and she married her because she wanted to help her family.
Layla knew that this day would come eventually whether she wanted it or not. Layla just couldn’t let go of the memories in the past three years.
William Jones is a very good husband. He has been taking care of her since the day they got married, even though he doesn’t love her. For the others, they looked like a very good couple.
Layla has been loving this man far before they got married. She has loved him since she was a kid but he only loves her cousin, Nora Alexander.
Nora Alexander ran away with another man three years ago and that gave Layla the chance to marry William. She thought that William Jones would forget Nora Alexander who betrayed him and now he said that he couldn’t.
They went to divorce in the afternoon.
“Are you going back to the hospital? I can drive you back.” William asked after they were done.
It felt like they didn’t just divorce. But, the divorce paper in Layla’s hand was reminding her that William just divorce her.
She rejected William and said, “It’s okay. I want to walk around a bit. I hope you and Nora will be happy.”
William just looked at her and didn’t say anything. Layla Alexander quickly walked away from him and after she made sure that William couldn’t see her anymore, she squatted down and started to cry.
She felt hurt.
She didn't dare to tell William that she loved him in their three years of marriage, because she knew that there wouldn’t be any fairy tale for her and William.
His heart belongs to Nora and not her.
Layla has never been so vulnerable in the public before. Squatting beside the road and cry like a baby.
Losing William Jones just pained her so much.
She doesn’t feel warm even though the sun was so bright. She felt cold because of loneliness.
“She is here! We found her!” Two cars stopped beside Layla and a few men who were dressed in suits came down from the car. They quickly captured Layla at the speed of light.
“Who are you?! Where are you bringing me to?” She shouted. She couldn’t see a thing because her eyes were being covered. She was afraid.
Her husband just divorced her, she was so in pain and now she was getting kidnapped.
What a day.
..............................................................................................................................
If you want to continue reading, please click and install the application ~
Top 3 Ad Creative of Novels Lite
Ad Details ：
Headline ：👉Click To Read on 💛My Unforgettable Wife
Text ：She was being thrown onto a bed that was so soft. Her hands were being tied up.
She curled her body into a ball out of fear.
Soon, she heard the sound of a door being opened and someone came in.
“Boss, we brought her here.” I heard someone said.
Layla doesn’t know what to do, and she was very panicked. If the person who captured her wants money then everything will be easier to solve. She just has to call William; he is rich and he will help. But what if it wasn’t about money? What if they want to rape her?
She was still a virgin even though she was married three years.
She felt the side of the bed sinked indicating that someone just came closer to her. She bites her bottom lip out of fear.
The fabric that was covering her eyes being pulled down and a very good-looking man appear in front of her.
Layla scanned the room and saw a lot of men guarding beside the door. The room looks good, the decorations look very expensive. He must be very rich.
He is rich and he looks very handsome. People like him must have a lot of women who want him, so why her?
“Who are you?” Layla looked at the man in front of her coldly and asked calmly, even though she wasn’t calm inside.
“You don’t remember me, my wife?” Blake Spencer smiled.
“Wife?! I am not your wife!”
The word ‘wife’ stabbed her heart like a knife because William Jones never called her as his wife.
“You forget me? Three months ago, I was in an accident and you saved me in the hospital.” He looked at her and seemed like he was disappointed. “How could you forget about me so quickly?”
Layla tried hard to reminisce about what happened three months ago. She looked at his face and she finally remembered him, “It’s you!”
She saved a man who was in a serious car accident three months ago. The patient hurt his head very badly and he lost all his memories. And weirdly, he thought that Layla was his wife.
Layla has met a lot of weird patients so she wasn’t surprised that he said things like that. She doesn’t want to trigger his emotion after he just woke up so she didn’t explain to him.
He was nowhere to be found after that day. Not even a record.
He looked very different. He looked vulnerable back then and now he looks strong.
Knowing who he is now made Layla not so afraid anymore. She stared at the man and realised that she didn't even know his name. “I am just a doctor and saving people lives is my job. I didn’t do anything wrong, why would you kidnap me?”
He even made his men tie her up. What does he want?
Blake Spencer looked at Layla who was being tied up and he knitted his eyebrows together.
“Who let you tie her up? He asked coldly.
One of the men said, “You told us to invite Doctor Layla, so we……”
“I said ‘invite’ and this is what you call invite?”
“This is how you invite people before, Boss.” The man said.
Layla couldn’t believe what she just heard and said, “This is not an invitation. You freaked me out.”
“It’s my fault. Are you okay?” Blake Spencer asked and he looked like a child who did something wrong.
He quickly untied her and he was very gentle. He looked at her softly.
Layla has a goose bump being stared at by him. The way he treated her was very different from the way he treated his worker.
“What do you want from me?” Layla asked.
“I lose my memories and I still can’t remember anything after three months.” Blake answered.
“What do you want me to do for you?” Layla asked.
“Do you have any way to help me get my memories back?” Layla Alexander was the only person he knew after he woke up. So, Layla means a lot to him.
Being a doctor, her job is to help her patients.
“I will try my best.” Layla answered.
“Good. I believe in you.” Blake said.
Layla felt stressed because of the word ‘believe’, “I am not that professional in this department, you can’t just put all your hope on me. You could have found another doctor who is better than me in this department to help you.”
“No. I just want you.” Blake said.
“Why?”
“Because you are my wife.” He said and smiled. He lowered his head to kiss her forehead.
She couldn’t believe the man in front of her just kissed her forehead.
“How could you do that!” Layla asked angrily.
“What?” Blake didn’t know what he did wrong.
“You can’t kiss me! I am just your doctor!”
“I didn’t see you as a doctor when I kissed you! I see you as my wife!” Blake said.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 55 | 54 |
| Popularity | 122 | 121 | 120 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 14 | 3 |
| Countries | Singapore,United Arab Emirates,United Kingdom,Canada,Australia,United States | Spain,Belgium,Netherlands,Lithuania,Australia,United Kingdom,United States,Italy,Portugal,Singapore,France,Canada,Russia,Malaysia,Argentina,Kuwait,Chile,Lebanon,Azerbaijan,Israel | United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Novels Lite in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Novels Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Novels Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.