Novelworm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Novelworm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Novelworm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Novelworm
App Name : Novelworm
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Novelworm Media
Publisher : Instagram,كتاب الكبائر
Total creative ads during the time period : 475
Duration : 240
Popularity : 34,440
Check ASO Keywords of Novelworm
2. Novelworm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Novelworm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Novelworm in the recent period. As of 2020-12-03, among the Novelworm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-03, Novelworm's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-03, Novelworm‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Novelworm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Novelworm. We can see some advertising trends.
Top 1 Ad Creative of Novelworm
Ad Details ：
Headline ：🔞Reading the Full Version 👉MY WIFE IS A BEAUTIFUL CEO
Text ：MY WIFE IS A BEAUTIFUL CEO
Chapter 1
In the evening, in the farmers’ market located in the west region of Zhong Hai city, there were numerous noisy pedestrians and vehicles indifferently passing through. Vegetable leaves and dirty water were strewn all over the ground. There was an enormous amount of different fading store signboards, and occasionally there would be some single-colored neon lights lit up. There were workers returning home, children that finished school, elderly buying groceries, and the many different travel-worn passersby, causing the gray dusty sky to seem more and more depressing.
Perhaps within a metropolitan city like this, such a region was the stain that people looked down upon the most, a region they wished never existed.
By a wall next to an intersection, was a man who was leisurely and contentedly doing what others viewed as shameful.
This was a young man covered in oil and grime, selling mutton skewers. He was sporting a white vest, coffee-colored pants, and a pair of stiff blue plastic slippers.
The young man’s hair was messy, but had a rather mature and handsome face, if one took a closer look, one would notice this was a man with backbone. It’s a pity that no matter how he looked, the ladies walking along the street wouldn’t even pay him a glance, because, he was just a mutton skewers seller.
The young man placed the mutton skewers he just cooked to the side. With the hot weather, grilling was easy but selling was hard. 50 cents for two skewers was considered cheap, but after a whole day, he only earned a little over 10 dollars, barely enough to have 2 meals.
However, the young man didn’t seem to be dejected by this, he instead had a relaxed and satisfied expression. He sat down on his stool, looking towards the crowded street, as if such a view was the prettiest scenery.
“Old Li, it’s about time you paid for what you agreed upon 2 days ago!” A high-pitched male voice suddenly appeared from the side.
The 3 approaching males didn’t look above 20 and were dressed like gangsters, with upright hair, silver chains, holey jeans, scraggy faces, and a cigarette in their mouths.
OId Li was a peddler selling deep-fried snacks right beside the young man. Similarly, due to the hot weather he didn’t have much business and was on his seat with a worried expression.
“This…….” Old Li showed a bitter face, “My Young Master, please be patient. With this hot weather, how am I able to pay without any business……”
“Listen here Old Li, don’t take a yard after being given an inch. If it wasn’t for big bro Feng protecting you, this stall of yours would’ve been wrecked long ago.” A henchman said in a threatening, yet flattering way.
The hooligan called big bro Feng seemed extremely pleased, he patted his henchman, and said, “Today’s protection fee, you can choose to pay or you can choose not to pay. I must get the money either way. Otherwise, I will wreck your stall now!” with that said, he picked up a skewer of sausage, took two big bites and threw the remainder on the ground.
Old Li was stuck without a way out and tightly gripped the small stack of notes in his pocket, considering whether or not to spend it like that. The money was meant for his wife to see a doctor, how could he bear to use it as a “present” for these rascals!?
“I’ll pay for him.” The man from the mutton skewers stall suddenly walked over, and fished out a few notes from his pocket, not even amounting to 100 dollars. He handed it over and indifferently said: “This is all I have, Old Li is getting on in years and urgently needs money, you guys should accumulate some good karma.”
The little hoodlum squinted his eyes and laughed, then took the notes and passed it to his henchman behind, “Yang Chen, you want to pretend to be a good person, but you haven’t paid your own protection fee!”
Yang Chen creased his eyebrows, lamenting in his heart about why these fellas were not properly studying at their age. Why be a hoodlum, but as he wasn’t their father, it wasn’t his position to say anything. He also didn’t want to stir up trouble, so he dully said: “Tomorrow, I will pay tomorrow.”
“Good, I’m not an unsympathetic person, everybody should cooperate. I protect your businesses and you pay me money as a matter of fact…… I will come tomorrow to collect then.” After speaking, the little hoodlum and his two henchmen strutted towards other stalls, bringing them grief.
The eyes of Old Li had already reddened, he bitterly looked towards Yang Chen, “Little Yang, why do you trouble yourself? You are always helping me pay those thugs, how can I let this go on….”
“Old Li, don’t say such a thing. When I just arrived and wasn’t used to life here, I probably wouldn’t even have a friend to talk to, if it wasn’t for you. You are my benefactor, and this is my way of repaying you.”
“You kid….. What should I say to you…..” Old Li seemed to understand that he couldn’t convince Yang Chen and could only sigh.
Yang Chen didn’t mind and laughed, it was a dull yet sincere laugh. As if the extortion earlier didn’t affect his mood, “By the way, how is your wife’s illness?”
Old Li’s eyes were filled with gratitude, “It’s all thanks to you for giving me the money to have an operation for my wife. Right now she only needs to go for a few more check-ups, take some medicine and then she’ll be fine.”
“Oh, that’s great! I wish her an early recovery.” Yang Chen satisfyingly nodded.
Old Li gave a bitter laugh, “Little Yang, the money you lent me will definitely be returned, if I’m unable to return everything before I die, my daughter will carry on the debt…… Alas, if it wasn’t for me, that 100,000 dollars of yours can definitely be used to open a nice shop. You wouldn’t need to come here and sell mutton skewers, and wouldn’t need to endure those hoodlum’s torment.”
Yang Chen curled his lips, “I somewhat enjoy such a way of life, selling mutton skewers isn’t bad, it is simple yet able provide enough for meals.”
“You are too……” Old Li was a little depressed as he said, “Little Yang, you are only 23 or 24 years old, other youngsters of your age are either studying in university, or diligently trying to build a career. Right now you don’t even have a girlfriend, are you planning to sell mutton skewers forever? You aren’t worried, but I feel worried as I watch you.”
Seeing Old Li genuinely express worry for himself, Yang Chen unconsciously revealed a slightly bitter expression, it’s not that he was not worried, he just never thought about it at all.
After the night fell, Yang Chen tidied his stall, and pushed the cart back to the crappy apartment he rented.
This was a small apartment that has been around for who knows how many years. The rent for each month was only 100 dollars. It’s only because nobody wanted to live here that it was this cheap. Unlike other people who worried about the house falling apart, Yang Chen decided to move in the moment he saw how cheap it was.
Yang Chen’s house had very simple furnishing, it was mostly second hand goods others dumped away. There was a bed, a cabinet, a chair, and a TV that could only watch some basic channels.
After pushing the small cart into his small house, Yang Chen gazed upon the calendar hanging on the wall. He checked the date, suddenly remembered something, and promptly ran to the toilet.
In less than 5 minutes, he took a cold shower,Walking towards the cabinet beside the bed, Yang Chen scratched his head in distress while looking at the pile of disorderly clothes. He picked out a few and finally put on a shirt, a pair of light linen pants, and wore the same plastic slippers.
After leaving his house, Yang Chen hurried towards the west region’s most prosperous street, which was also the shabby west region’s only respectable street, named “Bar Street”.
After entering the bar, Yang Chen walked to the side of the counter in a routine manner, and sat at a corner.
“Big bro Chen, you’re here.” The young bartender wearing a vest noticed Yang Chen, and revealed a warm smile. At the same time, he brought out a cup of water, “Big sis Rose has been waiting for you for a long time.”
Yang Chen gave him a smile, then took a sip from the glass, “Big sis Rose isn’t angry right? I returned home a little late, so I arrived late.”
Hearing the praise, Rose slightly blushed, bit her smooth lips, and with a tone full of remorse she said, “What use is there being pretty? A certain someone seldom comes by, and even when it’s my birthday that person still arrives this late.”
Rose grudgingly glared at Yang Chen, “Don’t speak such useless words to me. Setting up a stall? What’s good about setting up a crappy lamb skewers stall? Even if you work yourself to death you won’t earn much money, if you really want to make money, come and be my housekeeper. The salary I’ll pay you every month will be 100 times of what you make from selling lamb skewers!”
Yang Chen bitterly laughed and said, “Big sis Rose, men don’t usually become housekeepers.”
“I’ve told you so many times, call me Rose, why are you always calling big sis, big sis, big sis, am I that old?”
Yang Chen could only compromise, “Alright, Rose, I was wrong. It’s just that, I somewhat enjoy my current lifestyle, for the time being I don’t intend to switch jobs.”
Unwilling to give up, Rose said, “You don’t have to be my housekeeper then, being my bodyguard will do right? Or, I could let you be the manager of the bar, I rarely supervise this place anyways, I usually let it be.”
Top 2 Ad Creative of Novelworm
Ad Details ：
Headline ：🔞Reading the Full Version 👉MY WIFE IS A BEAUTIFUL CEO
Text ：MY WIFE IS A BEAUTIFUL CEO
Chapter 1
In the evening, in the farmers’ market located in the west region of Zhong Hai city, there were numerous noisy pedestrians and vehicles indifferently passing through. Vegetable leaves and dirty water were strewn all over the ground. There was an enormous amount of different fading store signboards, and occasionally there would be some single-colored neon lights lit up. There were workers returning home, children that finished school, elderly buying groceries, and the many different travel-worn passersby, causing the gray dusty sky to seem more and more depressing.
Perhaps within a metropolitan city like this, such a region was the stain that people looked down upon the most, a region they wished never existed.
By a wall next to an intersection, was a man who was leisurely and contentedly doing what others viewed as shameful.
This was a young man covered in oil and grime, selling mutton skewers. He was sporting a white vest, coffee-colored pants, and a pair of stiff blue plastic slippers.
The young man’s hair was messy, but had a rather mature and handsome face, if one took a closer look, one would notice this was a man with backbone. It’s a pity that no matter how he looked, the ladies walking along the street wouldn’t even pay him a glance, because, he was just a mutton skewers seller.
The young man placed the mutton skewers he just cooked to the side. With the hot weather, grilling was easy but selling was hard. 50 cents for two skewers was considered cheap, but after a whole day, he only earned a little over 10 dollars, barely enough to have 2 meals.
However, the young man didn’t seem to be dejected by this, he instead had a relaxed and satisfied expression. He sat down on his stool, looking towards the crowded street, as if such a view was the prettiest scenery.
“Old Li, it’s about time you paid for what you agreed upon 2 days ago!” A high-pitched male voice suddenly appeared from the side.
The 3 approaching males didn’t look above 20 and were dressed like gangsters, with upright hair, silver chains, holey jeans, scraggy faces, and a cigarette in their mouths.
OId Li was a peddler selling deep-fried snacks right beside the young man. Similarly, due to the hot weather he didn’t have much business and was on his seat with a worried expression.
“This…….” Old Li showed a bitter face, “My Young Master, please be patient. With this hot weather, how am I able to pay without any business……”
“Listen here Old Li, don’t take a yard after being given an inch. If it wasn’t for big bro Feng protecting you, this stall of yours would’ve been wrecked long ago.” A henchman said in a threatening, yet flattering way.
The hooligan called big bro Feng seemed extremely pleased, he patted his henchman, and said, “Today’s protection fee, you can choose to pay or you can choose not to pay. I must get the money either way. Otherwise, I will wreck your stall now!” with that said, he picked up a skewer of sausage, took two big bites and threw the remainder on the ground.
Old Li was stuck without a way out and tightly gripped the small stack of notes in his pocket, considering whether or not to spend it like that. The money was meant for his wife to see a doctor, how could he bear to use it as a “present” for these rascals!?
“I’ll pay for him.” The man from the mutton skewers stall suddenly walked over, and fished out a few notes from his pocket, not even amounting to 100 dollars. He handed it over and indifferently said: “This is all I have, Old Li is getting on in years and urgently needs money, you guys should accumulate some good karma.”
The little hoodlum squinted his eyes and laughed, then took the notes and passed it to his henchman behind, “Yang Chen, you want to pretend to be a good person, but you haven’t paid your own protection fee!”
Yang Chen creased his eyebrows, lamenting in his heart about why these fellas were not properly studying at their age. Why be a hoodlum, but as he wasn’t their father, it wasn’t his position to say anything. He also didn’t want to stir up trouble, so he dully said: “Tomorrow, I will pay tomorrow.”
“Good, I’m not an unsympathetic person, everybody should cooperate. I protect your businesses and you pay me money as a matter of fact…… I will come tomorrow to collect then.” After speaking, the little hoodlum and his two henchmen strutted towards other stalls, bringing them grief.
The eyes of Old Li had already reddened, he bitterly looked towards Yang Chen, “Little Yang, why do you trouble yourself? You are always helping me pay those thugs, how can I let this go on….”
“Old Li, don’t say such a thing. When I just arrived and wasn’t used to life here, I probably wouldn’t even have a friend to talk to, if it wasn’t for you. You are my benefactor, and this is my way of repaying you.”
“You kid….. What should I say to you…..” Old Li seemed to understand that he couldn’t convince Yang Chen and could only sigh.
Yang Chen didn’t mind and laughed, it was a dull yet sincere laugh. As if the extortion earlier didn’t affect his mood, “By the way, how is your wife’s illness?”
Old Li’s eyes were filled with gratitude, “It’s all thanks to you for giving me the money to have an operation for my wife. Right now she only needs to go for a few more check-ups, take some medicine and then she’ll be fine.”
“Oh, that’s great! I wish her an early recovery.” Yang Chen satisfyingly nodded.
Old Li gave a bitter laugh, “Little Yang, the money you lent me will definitely be returned, if I’m unable to return everything before I die, my daughter will carry on the debt…… Alas, if it wasn’t for me, that 100,000 dollars of yours can definitely be used to open a nice shop. You wouldn’t need to come here and sell mutton skewers, and wouldn’t need to endure those hoodlum’s torment.”
Yang Chen curled his lips, “I somewhat enjoy such a way of life, selling mutton skewers isn’t bad, it is simple yet able provide enough for meals.”
“You are too……” Old Li was a little depressed as he said, “Little Yang, you are only 23 or 24 years old, other youngsters of your age are either studying in university, or diligently trying to build a career. Right now you don’t even have a girlfriend, are you planning to sell mutton skewers forever? You aren’t worried, but I feel worried as I watch you.”
Seeing Old Li genuinely express worry for himself, Yang Chen unconsciously revealed a slightly bitter expression, it’s not that he was not worried, he just never thought about it at all.
After the night fell, Yang Chen tidied his stall, and pushed the cart back to the crappy apartment he rented.
This was a small apartment that has been around for who knows how many years. The rent for each month was only 100 dollars. It’s only because nobody wanted to live here that it was this cheap. Unlike other people who worried about the house falling apart, Yang Chen decided to move in the moment he saw how cheap it was.
Yang Chen’s house had very simple furnishing, it was mostly second hand goods others dumped away. There was a bed, a cabinet, a chair, and a TV that could only watch some basic channels.
After pushing the small cart into his small house, Yang Chen gazed upon the calendar hanging on the wall. He checked the date, suddenly remembered something, and promptly ran to the toilet.
In less than 5 minutes, he took a cold shower,Walking towards the cabinet beside the bed, Yang Chen scratched his head in distress while looking at the pile of disorderly clothes. He picked out a few and finally put on a shirt, a pair of light linen pants, and wore the same plastic slippers.
After leaving his house, Yang Chen hurried towards the west region’s most prosperous street, which was also the shabby west region’s only respectable street, named “Bar Street”.
After entering the bar, Yang Chen walked to the side of the counter in a routine manner, and sat at a corner.
“Big bro Chen, you’re here.” The young bartender wearing a vest noticed Yang Chen, and revealed a warm smile. At the same time, he brought out a cup of water, “Big sis Rose has been waiting for you for a long time.”
Yang Chen gave him a smile, then took a sip from the glass, “Big sis Rose isn’t angry right? I returned home a little late, so I arrived late.”
Hearing the praise, Rose slightly blushed, bit her smooth lips, and with a tone full of remorse she said, “What use is there being pretty? A certain someone seldom comes by, and even when it’s my birthday that person still arrives this late.”
Rose grudgingly glared at Yang Chen, “Don’t speak such useless words to me. Setting up a stall? What’s good about setting up a crappy lamb skewers stall? Even if you work yourself to death you won’t earn much money, if you really want to make money, come and be my housekeeper. The salary I’ll pay you every month will be 100 times of what you make from selling lamb skewers!”
Yang Chen bitterly laughed and said, “Big sis Rose, men don’t usually become housekeepers.”
“I’ve told you so many times, call me Rose, why are you always calling big sis, big sis, big sis, am I that old?”
Yang Chen could only compromise, “Alright, Rose, I was wrong. It’s just that, I somewhat enjoy my current lifestyle, for the time being I don’t intend to switch jobs.”
Unwilling to give up, Rose said, “You don’t have to be my housekeeper then, being my bodyguard will do right? Or, I could let you be the manager of the bar, I rarely supervise this place anyways, I usually let it be.”
Top 3 Ad Creative of Novelworm
Ad Details ：
Headline ：🔞Reading the Full Version 👉
Text ：Immersed in the fantasy of the spiritual world! Here are the tools you need most to help you navigate the world of books. The recommendation screen provides you with the hottest, newest, hottest and high quality novels. If you need more, try searching the top of the software for excellent original n...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 161 | 161 | 145 |
| Popularity | 986 | 985 | 410 |
| Dimensions | 400 x 220 | 400 x 220 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | United States | United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Novelworm in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Novelworm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Novelworm, you can click the app name below to view related reports, or you can find more info in ASOTools.