Now Player Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Now Player's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Now Player.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Now Player
App Name : Now Player
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : PCCW Media Limited
Publisher : Facebook,Instagram
Total creative ads during the time period : 34
Duration : 396
Popularity : 1,936
Check ASO Keywords of Now Player
2. Now Player’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Now Player in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Now Player in the recent period. As of 2021-05-10, among the Now Player‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-10, Now Player's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-10, Now Player‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Now Player
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Now Player. We can see some advertising trends.
Top 1 Ad Creative of Now Player
Ad Details ：
Headline ：極奢華！自封國母伊美黛
Text ：【擁有三千對鞋 與 七成滿意度嘅菲律賓第一夫人】
講起 #菲律賓 嘅社會、政治同歷史，我諗好多香港人都未必十分了解。菲律賓喺60至80年代，被 #馬可仕家族 #MarcosFamily 掌權達20年，第一夫人 #伊美黛 #Imelda 更係奢華成性嘅象徵，豪宅入面有價值243億2000萬美元嘅名畫同藝術品，擁有3千對以上嘅精品鞋收藏。 👠
而自封國母嘅伊美黛本人對於呢啲指控，就表示：「人民渴望仰望星星，這就是為什麼我要打扮得美美的。」值得留意嘅係，根據民意調查機構 #亞洲脈動 喺2005年嘅民調，#馬可仕 嘅滿意度高達七成，比所有繼任者都高⋯ 😯
#馬可仕家族 係80年代就曾經因為政變而下台，但佢哋而家即將捲土重來，伊美黛正積極想將自己嘅大仔推上政治舞台！
#NowTrue 為大家帶嚟 #IMDb 高分紀錄片《 #大權在后：前第一夫人伊美黛》，快啲Click入嚟 https://bit.ly/2W6aHEQ，一齊睇睇呢個備受爭議嘅家族嘅過去、現在同未來！
#NowTV #WhyNot煲到熟
Top 2 Ad Creative of Now Player
Ad Details ：
Headline ：FREE 18 Channels till 8 June!
Text ：
Top 3 Ad Creative of Now Player
Ad Details ：
Headline ：低成本好「睇」聖誕！
Text ：#香港最窮聖誕裝飾比賽 ？！
要有聖誕氣氛，其實好簡單！小編用3個Remote就砌到低成本嘅聖誕樹啦～ 😏 今年 #聖誕節， 又冇野食又冇氣氛⋯⋯ Now TV 低至每月$88*，低成本又多好節目，等小編同大家介紹翻～
想自製有人陪嘅聖誕節？ 我哋有 大熱 #韓劇 ，有Oppa就有心跳 聖誕節～ 💓
想當自己去咗外國過聖誕 ，我哋有最新 #美劇 喎～ ✈️
聖誕想去戲院睇套戲都唔得⋯ 不如係屋企睇返之前Miss咗啲戲啦～ 🎞
快啲Click入嚟 http://bit.ly/2KNi2qt ，一定有套啱你睇！🎄
#NowTV
#小編棵聖誕樹靚唔靚啊
�#WhyNot煲到笑
*只適用於網上訂購，須簽訂指定12個月合約及受條款及條件約束
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 15 | 6 | 4 |
| Popularity | 85 | 61 | 57 |
| Dimensions | 426 x 426 | 1080 x 1080 | 426 x 426 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan,Macau,Hong Kong | Norway | Taiwan,Macau,Hong Kong |
| Language | Chinese (Traditional) | Norwegian | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Now Player in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Now Player's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Now Player, you can click the app name below to view related reports, or you can find more info in ASOTools.