NRMA Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NRMA Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NRMA Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NRMA Insurance
App Name : NRMA Insurance
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : Insurance Australia Group
Publisher : Instagram,Facebook
Total creative ads during the time period : 122
Duration : 1,398
Popularity : 9,941
Check ASO Keywords of NRMA Insurance
2. NRMA Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NRMA Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NRMA Insurance in the recent period. As of 2021-03-16, among the NRMA Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, NRMA Insurance's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.07%,
Instagram's proportion is 49.93%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, NRMA Insurance‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of NRMA Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NRMA Insurance. We can see some advertising trends.
Top 1 Ad Creative of NRMA Insurance
Ad Details ：
Headline ：Renters’ Contents Insurance
Text ：Do you have cover for the things that are important to you? NRMA Renters’ Contents Insurance protects what matters.
Disclaimer: General contents limits apply for certain items such as art. Always read the Product Disclosure Statement from NRMA Insurance.
Top 2 Ad Creative of NRMA Insurance
Ad Details ：
Headline ：Renters’ Contents Insurance
Text ：Do you have cover for the things that are important to you? NRMA Renters’ Contents Insurance protects what matters.
Disclaimer: General contents limits apply for certain items such as art. Always read the Product Disclosure Statement from NRMA Insurance.
Top 3 Ad Creative of NRMA Insurance
Ad Details ：
Headline ：Renters’ Contents Insurance
Text ：NRMA Renters’ Contents Insurance portable contents option can cover loss or theft of your valuables, like computers or jewellery, when you’re out and about. Protect what matters. Conditions Apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 43 |
| Popularity | 222 | 221 | 219 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NRMA Insurance in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NRMA Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NRMA Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.