NWT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NWT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NWT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NWT
App Name : NWT
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : NWT Media AB
Publisher : Facebook,Instagram
Total creative ads during the time period : 80
Duration : 686
Popularity : 6,211
Check ASO Keywords of NWT
2. NWT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NWT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NWT in the recent period. As of 2021-04-05, among the NWT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-05, NWT's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-04-05, NWT‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of NWT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NWT. We can see some advertising trends.
Top 1 Ad Creative of NWT
Ad Details ：
Headline ：Nu behövs en stark naturpolitik
Text ：Vi vill kunna njuta av naturen, inspireras av vyerna och vidderna, och våga drömma om en vildare natur. Fakta finns och engagemanget ökar, men klockan tickar. Det som behövs nu är en stark naturpolitik.
Det skriver MP Värmlands båda språkrör Cecilia Boman Lindström och Jesper Johansson om i den här artikeln, tillsammans med riksdagsledamot Rebecka Le Moine.
https://www.nwt.se/2020/05/27/nu-behovs-en-stark-naturpolitik/
Top 2 Ad Creative of NWT
Ad Details ：
Headline ：Nu behövs kraftsamling för jobben
Text ："Vi vet vilken kraft det finns i svenska företag. Nu handlar det om att fullt ut släppa lös denna kraft och återstarta Sverige. Då kan svenska företag fortsätta skapa välstånd och nya jobb, men också ta global ledning i klimatomställningen och i den digitalisering som fått ytterligare fart under pandemin. Därför är vi framtidsoptimister."
Regionchef, Anna Hedberg, presenterar tillsammans med vd, Jan-Olof Jacke, förslag till jobb- och tillväxtsatsningar. ⬇️
Top 3 Ad Creative of NWT
Ad Details ：
Headline ：Digitaliseringen drivs på i fattiga länder
Text ：DIGITALISERING GER P-PILLER VIA TELEMEDICIN
Mitt i det svåra har pandemin också drivit på saker snabbt i en positiv riktning.
I länder som Sudan, Palestina och Pakistan har man satt upp callcenter för information och rådgivning om preventivmedel. När många kliniker nu håller stängt kan personer få preventivmedel utskrivet via telefon eller dator. En utvärdering visar att man nu når fler än tidigare.
En app har också utvecklats med samma information och med möjlighet att chatta. I vissa länder som varit striktare med förskrivning av abortpiller finns nu möjlighet att få det utskrivet.
Med telemedicin behöver man inte alltid besöka en klinik, utan kan kontakta vårdpersonal, beskriva symptom eller visa upp sin skada för att få ett utlåtande, en remiss till klinik eller ett recept.
Sidas generaldirektör Carin Jämtin skriver i nwt.se om allas rätt till vård under Coronapandemin:
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 103 | 24 |
| Popularity | 905 | 745 | 118 |
| Dimensions | 1200 x 628 | 1200 x 628 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for NWT in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NWT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NWT, you can click the app name below to view related reports, or you can find more info in ASOTools.