Nüli Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nüli's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nüli.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nüli
App Name : Nüli
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : CSLFIT Co Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 276
Duration : 361
Popularity : 122,897
Check ASO Keywords of Nüli
2. Nüli’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nüli in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nüli in the recent period. As of 2021-03-14, among the Nüli‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Nüli's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.76%,
Instagram's proportion is 31.34%,
Audience Network's proportion is 18.45%,
Messenger's proportion is 18.45%,
's proportion is .
In the date of 2021-03-14, Nüli‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nüli
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nüli. We can see some advertising trends.
Top 1 Ad Creative of Nüli
Ad Details ：
Headline ：開始你的七天免費試用！
Text ：
Top 2 Ad Creative of Nüli
Ad Details ：
Headline ：今天開始你的居家課表訓練！
Text ：
Top 3 Ad Creative of Nüli
Ad Details ：
Headline ：開始您的7天免費試用！
Text ：Candice在過去曾經訓練好長一段時間
即使每天上健身房，體態卻沒有任何進步
當時的她對自己失去信心
也開始對健身充滿懷疑
是不是我天生就不如別人？
是不是我不適合運動？
我還應該繼續運動嗎？
Candice瞭解這些心聲
也希望能幫助那些和她有同樣煩惱的人
快加入Nüli
你將不再盲目運動
而是跟著Candice有方向及系統的訓練
一起成為更好的你
Be the better you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 237 | 237 | 219 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Singapore,Taiwan | Hong Kong,Taiwan,Singapore | Norway |
| Language | Chinese (Traditional) | Chinese (Traditional) | Norwegian |
Through the above analysis, we can see that the most effective channel for Nüli in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Nüli's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nüli, you can click the app name below to view related reports, or you can find more info in ASOTools.