OCBC SG Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OCBC SG Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OCBC SG Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OCBC SG Mobile Banking
App Name : OCBC SG Mobile Banking
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : Oversea-Chinese Banking Corporation Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 233
Duration : 443
Popularity : 16,421
Check ASO Keywords of OCBC SG Mobile Banking
2. OCBC SG Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OCBC SG Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OCBC SG Mobile Banking in the recent period. As of 2021-03-16, among the OCBC SG Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, OCBC SG Mobile Banking's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, OCBC SG Mobile Banking‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of OCBC SG Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OCBC SG Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of OCBC SG Mobile Banking
Ad Details ：
Headline ：A money management feature for everyone
Text ：Whether you are looking to track your spending, set a budget or put money aside for your goals, we have the perfect solution for you. Go to the “Track and Manage” tab on your OCBC Mobile Banking app menu to get started today.
Top 2 Ad Creative of OCBC SG Mobile Banking
Ad Details ：
Headline ：A money management feature for everyone
Text ：Whether you are looking to track your spending, set a budget or put money aside for your goals, we have the perfect solution for you. Go to the “Track and Manage” tab on your OCBC Mobile Banking app menu to get started today.
Top 3 Ad Creative of OCBC SG Mobile Banking
Ad Details ：
Headline ：Make an appointment today
Text ：Teach your child the importance of saving with the Mighty Savers Account! Receive a welcome bundle worth S$120 when you open the account at United Square. Alternatively, book an appointment with us today.
T&Cs apply. While stocks last. Insured up to S$75k by SDIC.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 29 |
| Popularity | 220 | 220 | 139 |
| Dimensions | 400 x 224 | 400 x 224 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United States,United Kingdom,Australia,Canada | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OCBC SG Mobile Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OCBC SG Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OCBC SG Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.