Officeworks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Officeworks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Officeworks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Officeworks
App Name : Officeworks
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Officeworks
Publisher : Instagram,Facebook,Günlük Aşk Falı,Cross Motorbikes,ナゾトキの部屋 -1分で解ける推理ゲーム,快餐店和家族餐厅图画书汉堡包和三明治法庭
Total creative ads during the time period : 879
Duration : 664
Popularity : 74,896
Check ASO Keywords of Officeworks
2. Officeworks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Officeworks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Officeworks in the recent period. As of 2021-03-15, among the Officeworks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Officeworks's the proportion of networks impressions are placed like this:
Instagram's proportion is 46.97%,
Facebook's proportion is 44.49%,
Messenger's proportion is 8.54%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Officeworks‘s network with the most ads is Instagram and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of Officeworks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Officeworks. We can see some advertising trends.
Top 1 Ad Creative of Officeworks
Ad Details ：
Headline ：Stop slouching in 14 days
Text ：💪Strengthen Your Posture, Back & Core From Home.
✅Look taller, stronger, more confident
✅Feel energized and focused
✅Do more with less stress
✅500,000+ customers
Day 5: I can really see the difference in my posture already.
⭐⭐⭐⭐⭐ Claire, UPRIGHT Customer
Top 2 Ad Creative of Officeworks
Ad Details ：
Headline ：Stop slouching in 14 days
Text ：💪Strengthen Your Posture, Back & Core From Home.
✅Look taller, stronger, more confident
✅Feel energized and focused
✅Do more with less stress
✅500,000+ customers
Day 5: I can really see the difference in my posture already.
⭐⭐⭐⭐⭐ Claire, UPRIGHT Customer
Top 3 Ad Creative of Officeworks
Ad Details ：
Headline ：SPACETALK
Text ：Shop SPACETALK Kids Phone and Smart Watch at everyday low prices. Buy SPACETALK all-in-one phone, watch and GPS and pay with Afterpay and Zip at Officeworks
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 96 | 134 |
| Popularity | 701 | 701 | 626 |
| Dimensions | 340 x 426 | 340 x 426 | 1638 x 2048 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Officeworks in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Officeworks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Officeworks, you can click the app name below to view related reports, or you can find more info in ASOTools.