OkCupid - The Online Dating App for Great Dates Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OkCupid - The Online Dating App for Great Dates's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OkCupid - The Online Dating App for Great Dates.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OkCupid - The Online Dating App for Great Dates
App Name : OkCupid - The Online Dating App for Great Dates
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : okcupid.com
Publisher : Instagram,Treehouse Table,Video Collage Maker,UC Mini-Download Video Status & Movies,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,30 Day Fitness Challenge - Workout at Home,WannaMeet – Dating & Chat App
Total creative ads during the time period : 2,022
Duration : 1,436
Popularity : 236,966
Check ASO Keywords of OkCupid - The Online Dating App for Great Dates
2. OkCupid - The Online Dating App for Great Dates’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OkCupid - The Online Dating App for Great Dates in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OkCupid - The Online Dating App for Great Dates in the recent period. As of 2021-03-16, among the OkCupid - The Online Dating App for Great Dates‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.1%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, OkCupid - The Online Dating App for Great Dates's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.86%,
Instagram's proportion is 40.41%,
Audience Network's proportion is 13.52%,
Messenger's proportion is 0.21%,
's proportion is .
In the date of 2021-03-16, OkCupid - The Online Dating App for Great Dates‘s network with the most ads is Facebook and its proportion is 33.87%.
3. Top 3 Ad Creative Analysis of OkCupid - The Online Dating App for Great Dates
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OkCupid - The Online Dating App for Great Dates. We can see some advertising trends.
Top 1 Ad Creative of OkCupid - The Online Dating App for Great Dates
Ad Details ：
Headline ：Match on what matters
Text ：
Top 2 Ad Creative of OkCupid - The Online Dating App for Great Dates
Ad Details ：
Headline ：Tap to get started >
Text ：
Top 3 Ad Creative of OkCupid - The Online Dating App for Great Dates
Ad Details ：
Headline ：Tap to get started >
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 247 | 201 | 201 |
| Popularity | 999 | 996 | 995 |
| Dimensions | 320 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | India,Canada,Israel,Germany,Turkey,Malaysia,United States | Turkey,Malaysia,India,Australia | Australia,Malaysia,Turkey,India |
| Language | English | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for OkCupid - The Online Dating App for Great Dates in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free OkCupid - The Online Dating App for Great Dates's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OkCupid - The Online Dating App for Great Dates, you can click the app name below to view related reports, or you can find more info in ASOTools.