Old School RuneScape Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Old School RuneScape's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Old School RuneScape.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Old School RuneScape
App Name : Old School RuneScape
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),UnityAds
Developer : Jagex Games Studio
Publisher : Fortress TD,Instagram,Slash of Sword - Arena and Fights,Pixel Survival Game 3,Photo Editor & Pic Collage - Sweet Selfie Camera,Gods Wars Ex : Vampire,Dynamons World,Vegan Recipes - Free Vegan Food Cookbook,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 242
Duration : 919
Popularity : 17,473
Check ASO Keywords of Old School RuneScape
2. Old School RuneScape’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Old School RuneScape in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Old School RuneScape in the recent period. As of 2021-02-13, among the Old School RuneScape‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-13, Old School RuneScape's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-13, Old School RuneScape‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Old School RuneScape
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Old School RuneScape. We can see some advertising trends.
Top 1 Ad Creative of Old School RuneScape
Ad Details ：
Headline ：Free to Play.
Text ：A True Mobile MMORPG!
Top 2 Ad Creative of Old School RuneScape
Ad Details ：
Headline ：Chill out with Old School RuneScape
Text ：🔈 [𝐎𝐋𝐃 𝐒𝐂𝐇𝐎𝐎𝐋 𝐑𝐔𝐍𝐄𝐒𝐂𝐀𝐏𝐄 𝐁𝐄𝐀𝐓𝐒] 🔈
~ 𝑵𝒐𝒔𝒕𝒂𝒍𝒈𝒊𝒄 𝒕𝒖𝒏𝒆𝒔 𝒕𝒐 𝒔𝒌𝒊𝒍𝒍 / 𝒒𝒖𝒆𝒔𝒕 𝒕𝒐 ~
Top 3 Ad Creative of Old School RuneScape
Ad Details ：
Headline ：Return to adventure today.
Text ：🕰 2020 has brought all new changes to Old School RuneScape.
If you haven't seen; come check it out. 🕵♂
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 313 | 139 | 139 |
| Popularity | 989 | 963 | 959 |
| Dimensions | 720 x 720 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Romania | United States,United Kingdom,Canada,Australia | Australia,United Kingdom,United States,Canada |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Old School RuneScape in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Old School RuneScape's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Old School RuneScape, you can click the app name below to view related reports, or you can find more info in ASOTools.