On Beat Fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the On Beat Fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps On Beat Fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of On Beat Fitness
App Name : On Beat Fitness
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : On Beat
Publisher : Instagram
Total creative ads during the time period : 18
Duration : 176
Popularity : 2,120
Check ASO Keywords of On Beat Fitness
2. On Beat Fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser On Beat Fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of On Beat Fitness in the recent period. As of 2020-09-15, among the On Beat Fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-15, On Beat Fitness's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.72%,
Facebook's proportion is 44.28%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-15, On Beat Fitness‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of On Beat Fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of On Beat Fitness. We can see some advertising trends.
Top 1 Ad Creative of On Beat Fitness
Ad Details ：
Headline ：Throwback Plyo and Agility!
Text ：
Top 2 Ad Creative of On Beat Fitness
Ad Details ：
Headline ：Free At-Home Workout
Text ：Quarantined? No better way to bring a smile to your face than a little Twerkout Workout! 🍑✨🙏🏼 We just uploaded our #1 workout, Twerk Cardio Dance, to the site for free as we want you all to stay home and healthy without missing a beat! We also understand that many of you are not longer able to make it to the gym; therefore, we reduced our annual subscription to $119.99 and are offering 25% off your first monthly subscription with code CORONA25 so that you guys can keep up with your workouts from the comfort of home. 🏡 You guys, it’s madness out there, but this is truly a time for us to connect with the ones we love most and dive into our own TLC. 💜 There’s truly no better time than to commit to your health than now. This is your sign. ✨ Subscribe at workouts.onbeatfitness.com
Top 3 Ad Creative of On Beat Fitness
Ad Details ：
Headline ：On Beat Fitness
Text ：Get Moving!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 84 | 70 | 28 |
| Popularity | 615 | 487 | 137 |
| Dimensions | 400 x 226 | 400 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | United States | Norway |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for On Beat Fitness in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free On Beat Fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to On Beat Fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.