OncLive Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OncLive's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OncLive.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OncLive
App Name : OncLive
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer :
Publisher : Tattoo Surgery Simulator - Design & Make Cool Tattoos,陣痛ナビ ～助産師のアドバイスで赤ちゃんの健康管理,Baby Relax - white noise, nature and zen sounds to lull baby,SMARTfiches Dermatologie Free,清宫表,Pregnancy Week By Week,Hamilelik Takibi,Exchange of feeling,Healthy Teeth - Tooth Brushing Reminder with timer
Total creative ads during the time period : 5,056
Duration : 774
Popularity : 372,452
Check ASO Keywords of OncLive
2. OncLive’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OncLive in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OncLive in the recent period. As of 2020-11-23, among the OncLive‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-23, OncLive's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-11-23, OncLive‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of OncLive
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OncLive. We can see some advertising trends.
Top 1 Ad Creative of OncLive
Ad Details ：
Headline ：CAR T-Cell Therapy in Myeloma
Text ：Experts discuss CAR T-Cell therapy in myeloma.
Top 2 Ad Creative of OncLive
Ad Details ：
Headline ：AML: Panel Discussion
Text ：Expert panel discussion on the advances in treatment of AML.
Top 3 Ad Creative of OncLive
Ad Details ：
Headline ：Diagnostic Testing for Soft Tissue Sarcoma
Text ：Jonathan Trent, MD, PhD, and Neeta Somaiah, MD, discuss the typical work-up for a patient suspected of having soft tissue sarcoma, and the role of molecular testing for tailoring therapy to sarcoma subtypes.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 169 | 276 | 150 |
| Popularity | 985 | 963 | 960 |
| Dimensions | 600 x 314 | 600 x 314 | 1000 x 668 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,Canada,United States,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OncLive in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free OncLive's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OncLive, you can click the app name below to view related reports, or you can find more info in ASOTools.