Onyx: Home Workout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Onyx: Home Workout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Onyx: Home Workout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Onyx: Home Workout
App Name : Onyx: Home Workout
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Onyx Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 44
Duration : 467
Popularity : 9,471
Check ASO Keywords of Onyx: Home Workout
2. Onyx: Home Workout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Onyx: Home Workout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Onyx: Home Workout in the recent period. As of 2021-03-15, among the Onyx: Home Workout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Onyx: Home Workout's the proportion of networks impressions are placed like this:
Facebook's proportion is 63.04%,
Instagram's proportion is 24.47%,
Audience Network's proportion is 6.24%,
Messenger's proportion is 6.24%,
's proportion is .
In the date of 2021-03-15, Onyx: Home Workout‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Onyx: Home Workout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Onyx: Home Workout. We can see some advertising trends.
Top 1 Ad Creative of Onyx: Home Workout
Ad Details ：
Headline ：
Text ：No gym, no crowds, no germs 🦠
"The best home workout app of 2020" 💪
✅ Counts your reps
✅ Corrects your form
✅ Shows you your progress
✅ Learns your abilities and personalizes your plan
Top 2 Ad Creative of Onyx: Home Workout
Ad Details ：
Headline ：
Text ：No gym, no crowds, no germs 🦠
"The best home workout app of 2020" 💪
✅ Counts your reps
✅ Corrects your form
✅ Shows you your progress
✅ Learns your abilities and personalizes your plan
Top 3 Ad Creative of Onyx: Home Workout
Ad Details ：
Headline ：
Text ：""World's smartest digital trainer" - CNN
✅ Counts your reps
🙆♂️ Corrects your form
📈 Shows you your progress
🧠 Learns your abilities and personalizes your plan"
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 194 | 9 |
| Popularity | 629 | 500 | 69 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 6 | 5 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United Kingdom,United States,Australia,Canada | United States |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for Onyx: Home Workout in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Onyx: Home Workout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Onyx: Home Workout, you can click the app name below to view related reports, or you can find more info in ASOTools.