openigloo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the openigloo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps openigloo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of openigloo
App Name : openigloo
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : openigloo Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 257
Duration : 194
Popularity : 44,648
Check ASO Keywords of openigloo
2. openigloo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser openigloo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of openigloo in the recent period. As of 2021-03-15, among the openigloo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, openigloo's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, openigloo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of openigloo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of openigloo. We can see some advertising trends.
Top 1 Ad Creative of openigloo
Ad Details ：
Headline ：Read NYC Building Reviews
Text ：Thanks to the New York Post for the feature! Download openigloo and start sharing your rental experiences!
Top 2 Ad Creative of openigloo
Ad Details ：
Headline ：openigloo
Text ：There are over 2 million open building violations in New York City. As rising rents and unresponsive landlords continue to be commonplace, we think tenants deserve better. How many violations does your building have? Find out with @openigloo🗽🧡
Top 3 Ad Creative of openigloo
Ad Details ：
Headline ：Read NYC Building Reviews
Text ：Don’t get catfished by your next apartment. Download openigloo, NYC’s first review platform for tenants, and learn about your building and landlord!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 130 | 86 |
| Popularity | 682 | 680 | 652 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for openigloo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free openigloo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to openigloo, you can click the app name below to view related reports, or you can find more info in ASOTools.