Opinio Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Opinio's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Opinio.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Opinio
App Name : Opinio
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Impact Works Kft
Publisher : Instagram,Facebook
Total creative ads during the time period : 54
Duration : 168
Popularity : 7,674
Check ASO Keywords of Opinio
2. Opinio’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Opinio in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Opinio in the recent period. As of 2021-03-15, among the Opinio‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Opinio's the proportion of networks impressions are placed like this:
Facebook's proportion is 47.31%,
Instagram's proportion is 27.88%,
Messenger's proportion is 12.42%,
Audience Network's proportion is 12.39%,
's proportion is .
In the date of 2021-03-15, Opinio‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Opinio
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Opinio. We can see some advertising trends.
Top 1 Ad Creative of Opinio
Ad Details ：
Headline ：Az app, ami kíváncsi rád
Text ：Aktuális témák, izgalmas kérdések, meglepő válaszok, változatos ajándékok. Téged is vár az Opinio, ahol díjazzuk a véleményed!
Top 2 Ad Creative of Opinio
Ad Details ：
Headline ：Az app, ami kíváncsi rád
Text ：Aktuális témák, izgalmas kérdések, meglepő válaszok, változatos ajándékok. Téged is vár az Opinio, ahol díjazzuk a véleményed!
Top 3 Ad Creative of Opinio
Ad Details ：
Headline ：Díjazzuk a véleményed!
Text ：Töltsd le az Opinio mobilappot, és mondd el a véleményed minél több kérdésben! Válaszaid OPontot, OPontjaid ajándékokat érnek!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 167 | 167 |
| Popularity | 778 | 716 | 663 |
| Dimensions | 426 x 240 | 426 x 240 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 3 |
| Countries | Hungary | Hungary | Hungary |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Opinio in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Opinio's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Opinio, you can click the app name below to view related reports, or you can find more info in ASOTools.