Optus Sport Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Optus Sport's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Optus Sport.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Optus Sport
App Name : Optus Sport
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Optus Mobile
Publisher : Instagram,Facebook,英语酷跑听——懒人学听力，地道口语流利说,OLX Classifieds,Kendama Guide,开箱模拟器 for 皇室战争,Tap Tap Music-Pop Songs,Fotor - Photo Editor&Collage,GulogGratis
Total creative ads during the time period : 528
Duration : 1,013
Popularity : 28,857
Check ASO Keywords of Optus Sport
2. Optus Sport’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Optus Sport in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Optus Sport in the recent period. As of 2021-03-16, among the Optus Sport‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Optus Sport's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Optus Sport‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Optus Sport
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Optus Sport. We can see some advertising trends.
Top 1 Ad Creative of Optus Sport
Ad Details ：
Headline ：Optus Sport
Text ：Optus Sport is the only place you can watch all the Premier League live. Free access on...
Top 2 Ad Creative of Optus Sport
Ad Details ：
Headline ：Optus Sport
Text ：Optus Sport is the only place you can watch all the Premier League live. Free access on...
Top 3 Ad Creative of Optus Sport
Ad Details ：
Headline ：Watch football live
Text ：Download Optus Sport.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 21 | 38 |
| Popularity | 223 | 108 | 92 |
| Dimensions | 400 x 224 | 1280 x 720 | 288 x 512 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | Google Ads(Admob) |
| Related Ads | 1 | 1 | 3 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,United States,Australia,Canada | |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Optus Sport in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Optus Sport's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Optus Sport, you can click the app name below to view related reports, or you can find more info in ASOTools.