Opus Penpal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Opus Penpal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Opus Penpal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Opus Penpal
App Name : Opus Penpal
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : MagnumOpus Tech Ltd
Publisher : Instagram
Total creative ads during the time period : 4
Duration : 122
Popularity : 2,017
Check ASO Keywords of Opus Penpal
2. Opus Penpal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Opus Penpal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Opus Penpal in the recent period. As of 2020-11-12, among the Opus Penpal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-12, Opus Penpal's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-12, Opus Penpal‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Opus Penpal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Opus Penpal. We can see some advertising trends.
Top 1 Ad Creative of Opus Penpal
Ad Details ：
Headline ：Find New Penpal friends for Free!
Text ：𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧!
Your new penpal friend is waiting for you! Find people by interest, chat with them, share photos, create memories and a lot more!
Top 2 Ad Creative of Opus Penpal
Ad Details ：
Headline ：Find New Penpal friends for Free!
Text ：Opus, uniting penpals worldwide! Searching and connecting with like-minded penpals has never been this easy. Search Penpals from all over the world just by keywords. For eg: Looking for someone to chat on 'Calligraphy'? Just type 'Calligraphy' in the search bar and see the listing of all profiles wh...
Top 3 Ad Creative of Opus Penpal
Ad Details ：
Headline ：Find New Penpal friends for Free!
Text ：𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧!
Your new penpal friend is waiting for you! Find people by interest, chat with them, share photos, create memories and a lot more!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 121 | 121 | 15 |
| Popularity | 918 | 917 | 91 |
| Dimensions | 700 x 700 | 700 x 700 | 700 x 700 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Ghana,United States | Ghana,United States | Ghana,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Opus Penpal in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Opus Penpal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Opus Penpal, you can click the app name below to view related reports, or you can find more info in ASOTools.