Oral-B Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Oral-B's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oral-B.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Oral-B
App Name : Oral-B
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Procter & Gamble Productions
Publisher : Instagram,Facebook,Pro des Mots™,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Parker's Driving Challenge,Lock The Block,Roundabout 2: City Driving Sim,Chess Time - Multiplayer Chess,Police Chase: Drag Racing
Total creative ads during the time period : 403
Duration : 718
Popularity : 41,893
Check ASO Keywords of Oral-B
2. Oral-B’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Oral-B in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Oral-B in the recent period. As of 2021-05-26, among the Oral-B‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 45.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 54.55%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Oral-B's the proportion of networks impressions are placed like this:
Facebook's proportion is 55.32%,
Instagram's proportion is 44.68%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Oral-B‘s network with the most ads is Facebook and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Oral-B
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oral-B. We can see some advertising trends.
Top 1 Ad Creative of Oral-B
Ad Details ：
Headline ：Introducing Oral-B iO
Text ：The new Oral-B iO is designed with a dentist-inspired round brush head for a professional clean feel every day. #OralBWOW
Top 2 Ad Creative of Oral-B
Ad Details ：
Headline ：Introducing Oral-B iO
Text ：The new Oral-B iO is designed with a dentist-inspired round brush head for a professional clean feel every day. #OralBWOW
Top 3 Ad Creative of Oral-B
Ad Details ：
Headline ：Introducing Oral-B iO
Text ：The new Oral-B iO was designed with dentists, and is endorsed by them. #ADA ✅.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 207 | 107 | 98 |
| Popularity | 889 | 777 | 709 |
| Dimensions | 600 x 600 | 337 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | United Kingdom,Canada,Australia,United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Oral-B in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Oral-B's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Oral-B, you can click the app name below to view related reports, or you can find more info in ASOTools.