Orange Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Orange Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orange Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Orange Bank
App Name : Orange Bank
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Orange Bank
Publisher : Instagram,Facebook,Loan Calculator - Debt Payoff,PF Finance:Balance Check,Financial calculator,香港車鎮 - 二手車買賣資訊平台,Batak Club: Spades Plus Game,Trophy & Emojis Guide,Football Race Lada 2106
Total creative ads during the time period : 320
Duration : 744
Popularity : 34,027
Check ASO Keywords of Orange Bank
2. Orange Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Orange Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Orange Bank in the recent period. As of 2021-05-28, among the Orange Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Orange Bank's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.31%,
Facebook's proportion is 0.69%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Orange Bank‘s network with the most ads is Google Ads(Admob) and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Orange Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orange Bank. We can see some advertising trends.
Top 1 Ad Creative of Orange Bank
Ad Details ：
Headline ：J'ouvre mon compte
Text ：Offre exclusive* Jusqu'à 80€ offerts* CB gratuite* 0€ de frais de tenue de compte* *voir conditions sur orangebank.fr, jusqu'à 80€ offerts
Top 2 Ad Creative of Orange Bank
Ad Details ：
Headline ：
Text ：Aujourd’hui c’est le printemps 🌺 (NB : Ceci n’est pas une raison pour aller se faire piquer par une abeille !)
Top 3 Ad Creative of Orange Bank
Ad Details ：
Headline ：
Text ：Maintenant quand on fait des achats Orange, on est remboursé de 5% du montant dépensé sur son compte bancaire Orange Bank
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 1 | 33 |
| Popularity | 808 | 342 | 160 |
| Dimensions | 1080 x 1080 | 720 x 720 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Morocco,Tunisia | France,Algeria,Lebanon,Canada | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Orange Bank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Orange Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Orange Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.