OTR App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OTR App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTR App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OTR App
App Name : OTR App
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Peregrine Corporation PTY LTD
Publisher : Instagram,Facebook
Total creative ads during the time period : 66
Duration : 1,202
Popularity : 5,384
Check ASO Keywords of OTR App
2. OTR App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OTR App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OTR App in the recent period. As of 2021-05-26, among the OTR App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 57.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, OTR App's the proportion of networks impressions are placed like this:
Instagram's proportion is 43.25%,
Facebook's proportion is 42.33%,
Messenger's proportion is 14.42%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, OTR App‘s network with the most ads is Facebook and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of OTR App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTR App. We can see some advertising trends.
Top 1 Ad Creative of OTR App
Ad Details ：
Headline ：$2 FUIC Friday at OTR
Text ：otr.com.au
Top 2 Ad Creative of OTR App
Ad Details ：
Headline ：$2 FUIC Friday at OTR
Text ：otr.com.au
Top 3 Ad Creative of OTR App
Ad Details ：
Headline ：$2 FUIC Friday at OTR
Text ：otr.com.au
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 28 |
| Popularity | 149 | 149 | 145 |
| Dimensions | 1080 x 1080 | 1080 x 1920 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for OTR App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OTR App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OTR App, you can click the app name below to view related reports, or you can find more info in ASOTools.