Otrium Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Otrium's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Otrium.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Otrium
App Name : Otrium
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Otrium
Publisher : Instagram,Facebook,Celebrity Mommy's Newborn Twins Family Doctor - new baby salon games!,Mafa Pregnant Dress Up,Princess Wedding Salon Spa Party - Face Paint Makeover, Dress Up, Makeup Beauty Games!,FIGHTube
Total creative ads during the time period : 1,073
Duration : 193
Popularity : 57,813
Check ASO Keywords of Otrium
2. Otrium’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Otrium in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Otrium in the recent period. As of 2021-03-15, among the Otrium‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Otrium's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Otrium‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Otrium
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Otrium. We can see some advertising trends.
Top 1 Ad Creative of Otrium
Ad Details ：
Headline ：Otrium
Text ：Otrium: de Fashion Outlet met 200+ merken
Top 2 Ad Creative of Otrium
Ad Details ：
Headline ：Otrium
Text ：Shop schoenen met korting tot 75% op Otrium.
Top 3 Ad Creative of Otrium
Ad Details ：
Headline ：Otrium
Text ：Sport Outlet: shop met kortingen tot wel 75% en ontvang 10% extra korting op je eerste bestelling
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 42 | 17 |
| Popularity | 160 | 130 | 92 |
| Dimensions | 640 x 640 | 640 x 640 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Denmark | Suriname,Netherlands | Netherlands,Suriname |
| Language | NA | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Otrium in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Otrium's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Otrium, you can click the app name below to view related reports, or you can find more info in ASOTools.