Ottawa Citizen – News, Politics, Sports & More Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ottawa Citizen – News, Politics, Sports & More's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ottawa Citizen – News, Politics, Sports & More.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ottawa Citizen – News, Politics, Sports & More
App Name : Ottawa Citizen – News, Politics, Sports & More
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : Postmedia Network INC.
Publisher : Facebook,Instagram
Total creative ads during the time period : 75
Duration : 759
Popularity : 4,873
Check ASO Keywords of Ottawa Citizen – News, Politics, Sports & More
2. Ottawa Citizen – News, Politics, Sports & More’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ottawa Citizen – News, Politics, Sports & More in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ottawa Citizen – News, Politics, Sports & More in the recent period. As of 2020-09-28, among the Ottawa Citizen – News, Politics, Sports & More‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-28, Ottawa Citizen – News, Politics, Sports & More's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-28, Ottawa Citizen – News, Politics, Sports & More‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Ottawa Citizen – News, Politics, Sports & More
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ottawa Citizen – News, Politics, Sports & More. We can see some advertising trends.
Top 1 Ad Creative of Ottawa Citizen – News, Politics, Sports & More
Ad Details ：
Headline ：Chief of Ottawa's new cybersecurity agency makes pitch to hackers' favourite targets — banks
Text ：https://t.co/aeinROUNYD
Top 2 Ad Creative of Ottawa Citizen – News, Politics, Sports & More
Ad Details ：
Headline ：Ottawa Hospital ER wait times longest in the province
Text ：Ottawa Hospital ER wait times longest in the province https://t.co/1XrOv2gwj0
Top 3 Ad Creative of Ottawa Citizen – News, Politics, Sports & More
Ad Details ：
Headline ：Learn how The Ottawa Hospital’s guardian angels are saving lives
Text ：Inspired by research and driven by compassion, The Ottawa Hospital provides world-class care to Ottawa-area residents.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 34 | 28 |
| Popularity | 269 | 149 | 136 |
| Dimensions | 1000 x 750 | 1000 x 750 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,United States,United Kingdom,Canada | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ottawa Citizen – News, Politics, Sports & More in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Ottawa Citizen – News, Politics, Sports & More's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ottawa Citizen – News, Politics, Sports & More, you can click the app name below to view related reports, or you can find more info in ASOTools.