Ottawa Citizen Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Ottawa Citizen’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ottawa Citizen.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Ottawa Citizen

App Name : Ottawa Citizen


Ottawa Citizen-SocialPeta

OS : Android

Network : Facebook,Twitter,Instagram

Developer : Postmedia Network INC.

Publisher :

Total creative ads during the time period : 66

Duration : 732

Popularity : 6,255

2. Ottawa Citizen’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Ottawa Citizen in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Ottawa Citizen in the recent period. As of 2020-09-02, among the Ottawa Citizen‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Ottawa Citizen’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, Ottawa Citizen‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Ottawa Citizen

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ottawa Citizen. We can see some advertising trends.

Top 1 Ad Creative of Ottawa Citizen

Ad Details :

Headline :Cronk: I wanted to be a rural doctor in Canada. But our medical education system works against it

Text :I am a small-town country girl who struggled to get a loan to attend medical school internationally, while Canada receives payment from international students to study medicine here.

Top 2 Ad Creative of Ottawa Citizen

Ad Details :

Headline :Bernier paints himself as genuine crusading conservative in leaders debate

Text :OTTAWA — Maxime Bernier prides himself on being a man who says what he thinks — and the People’s Party leader seized every opportunity to do just that during the federal campaign …

Top 3 Ad Creative of Ottawa Citizen

Ad Details :

Headline :Chief of Ottawa's new cybersecurity agency makes pitch to hackers' favourite targets — banks

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 329 221 54
Popularity 999 997 269
Dimensions 1000 x 750 1000 x 750 1000 x 750
Creative Type Image Image Image
Network Facebook Facebook Twitter
Related Ads 1 1 1
Countries Canada Canada Canada,Australia,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Ottawa Citizen in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Ottawa Citizen’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Ottawa Citizen, you can click the app name below to view related reports.