OutSavvy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OutSavvy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OutSavvy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OutSavvy
App Name : OutSavvy
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : OutSavvy
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版
Total creative ads during the time period : 53
Duration : 626
Popularity : 7,818
Check ASO Keywords of OutSavvy
2. OutSavvy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OutSavvy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OutSavvy in the recent period. As of 2021-01-02, among the OutSavvy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-02, OutSavvy's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-02, OutSavvy‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of OutSavvy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OutSavvy. We can see some advertising trends.
Top 1 Ad Creative of OutSavvy
Ad Details ：
Headline ：Scottish Trans Equality Conference 2019 Tickets - Glasgow - OutSavvy
Text ：Have you booked your tickets to the conference yet?
Still a few places left if you haven't - why don't you join us for a day of discussions, networking and workshops on 20th October at the Scottish Youth Theatre in Glasgow?
We'd love to see you
:trans: ♥
Top 2 Ad Creative of OutSavvy
Ad Details ：
Headline ：It's time to celebrate Easter the way God intended 🍸💃
Text ：
Top 3 Ad Creative of OutSavvy
Ad Details ：
Headline ：Isle of Wight Pride Tickets - Ryde - OutSavvy
Text ：As an early Christmas present Isle of Wight Pride are launching our early bird tickets for next year’s event. This offer will only be available until the end of January 2020 or until the allocation of tickets has been achieved, so get in early to avoid disappointment.
Standard tickets give you access to the Party on the Beach and the VIP tickets give access to the VIP area with its own bar and seating to make your experience even more special.
Help us to celebrate the advances that have been made for LGBTQ+ equality and diversity in the UK and raise awareness of those in the community in other countries who are still experiencing prejudice and censor from being their authentic selves.
A day of fun, laughter, music and more will start with a colourful Parade through the streets of Ryde followed by lots of activities in the town itself and the Pride Party on the beach. A great fun and family friendly day.
Why not spend a few days exploring our beautiful island by making a long weekend of it. You will be sure of a warm welcome.
IW Pride is a Charitable Incorporated Organisation (No. 1175094). Your support helps us to stage our annual event and to work through the year to deliver our charitable objectives to promote LGBTQ+ equality and support for our community on the island.
https://www.outsavvy.com/event/3944/isle-of-wight-pride-tickets
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 366 | 264 | 290 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 584 | 1280 x 720 | 1200 x 584 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Australia,United States,Canada,United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OutSavvy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OutSavvy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OutSavvy, you can click the app name below to view related reports, or you can find more info in ASOTools.