Ovia Pregnancy Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ovia Pregnancy Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ovia Pregnancy Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ovia Pregnancy Tracker
App Name : Ovia Pregnancy Tracker
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Ovuline, Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,拼立得 - 美图拼图相机
Total creative ads during the time period : 192
Duration : 1,807
Popularity : 29,194
Check ASO Keywords of Ovia Pregnancy Tracker
2. Ovia Pregnancy Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ovia Pregnancy Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ovia Pregnancy Tracker in the recent period. As of 2021-03-14, among the Ovia Pregnancy Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 45.45%, Carousel category's proportion is 27.27%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Ovia Pregnancy Tracker's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.04%,
Audience Network's proportion is 25.04%,
Instagram's proportion is 24.99%,
Messenger's proportion is 24.93%,
's proportion is .
In the date of 2021-03-14, Ovia Pregnancy Tracker‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ovia Pregnancy Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ovia Pregnancy Tracker. We can see some advertising trends.
Top 1 Ad Creative of Ovia Pregnancy Tracker
Ad Details ：
Headline ：Ovia Pregnancy Tracker
Text ：NEW in Ovia Pregnancy! See your growing baby with weekly illustrations.
Top 2 Ad Creative of Ovia Pregnancy Tracker
Ad Details ：
Headline ：Over 14+ Million Downloads
Text ：
Top 3 Ad Creative of Ovia Pregnancy Tracker
Ad Details ：
Headline ：
Text ：Ovia Pregnancy tracker - symptoms tracking, due date calculator, kick counter, and contraction timer
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 318 | 57 | 45 |
| Popularity | 988 | 371 | 249 |
| Dimensions | 400 x 400 | 400 x 400 | 2020 x 1138 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ovia Pregnancy Tracker in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Ovia Pregnancy Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ovia Pregnancy Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.