Ovia Pregnancy Tracker: Baby Due Date Countdown Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ovia Pregnancy Tracker: Baby Due Date Countdown's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ovia Pregnancy Tracker: Baby Due Date Countdown.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ovia Pregnancy Tracker: Baby Due Date Countdown
App Name : Ovia Pregnancy Tracker: Baby Due Date Countdown
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Ovia Health
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Bubble Shooter Cat,Treehouse Table,Palco MP3
Total creative ads during the time period : 136
Duration : 2,258
Popularity : 19,637
Check ASO Keywords of Ovia Pregnancy Tracker: Baby Due Date Countdown
2. Ovia Pregnancy Tracker: Baby Due Date Countdown’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ovia Pregnancy Tracker: Baby Due Date Countdown in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ovia Pregnancy Tracker: Baby Due Date Countdown in the recent period. As of 2021-03-16, among the Ovia Pregnancy Tracker: Baby Due Date Countdown‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.46%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.85%, Carousel category's proportion is 7.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Ovia Pregnancy Tracker: Baby Due Date Countdown's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.32%,
Audience Network's proportion is 24.08%,
Messenger's proportion is 23.81%,
Instagram's proportion is 22.79%,
's proportion is .
In the date of 2021-03-16, Ovia Pregnancy Tracker: Baby Due Date Countdown‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Ovia Pregnancy Tracker: Baby Due Date Countdown
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ovia Pregnancy Tracker: Baby Due Date Countdown. We can see some advertising trends.
Top 1 Ad Creative of Ovia Pregnancy Tracker: Baby Due Date Countdown
Ad Details ：
Headline ：Over 14+ Million Downloads
Text ：
Top 2 Ad Creative of Ovia Pregnancy Tracker: Baby Due Date Countdown
Ad Details ：
Headline ：Over 14+ Million Downloads
Text ：
Top 3 Ad Creative of Ovia Pregnancy Tracker: Baby Due Date Countdown
Ad Details ：
Headline ：Join the millions of women who love Ovia
Text ：Watch your baby grow, log your symptoms and learn what to expect week by week with Ovia Pregnancy! Ovia apps have helped over 13 million women and families - download Ovia Pregnancy today to track your weekly progress, learn more about your baby's development, and countdown to your due date. NEW fea...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 49 | 48 |
| Popularity | 296 | 285 | 282 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ovia Pregnancy Tracker: Baby Due Date Countdown in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Ovia Pregnancy Tracker: Baby Due Date Countdown's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ovia Pregnancy Tracker: Baby Due Date Countdown, you can click the app name below to view related reports, or you can find more info in ASOTools.