OYO: Search & Book Hotel Rooms Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OYO: Search & Book Hotel Rooms's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OYO: Search & Book Hotel Rooms.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OYO: Search & Book Hotel Rooms
App Name : OYO: Search & Book Hotel Rooms
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Oravel Stays Private Ltd.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,Montage Video Musique,Instagram,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,TopBuzz: Notícias,Vídeos, GIFs,appsGratis
Total creative ads during the time period : 8,131
Duration : 2,126
Popularity : 520,981
Check ASO Keywords of OYO: Search & Book Hotel Rooms
2. OYO: Search & Book Hotel Rooms’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OYO: Search & Book Hotel Rooms in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OYO: Search & Book Hotel Rooms in the recent period. As of 2021-03-16, among the OYO: Search & Book Hotel Rooms‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, OYO: Search & Book Hotel Rooms's the proportion of networks impressions are placed like this:
Messenger's proportion is 30.19%,
Instagram's proportion is 29.03%,
Audience Network's proportion is 25.77%,
Facebook's proportion is 15.0%,
's proportion is .
In the date of 2021-03-16, OYO: Search & Book Hotel Rooms‘s network with the most ads is Messenger and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of OYO: Search & Book Hotel Rooms
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OYO: Search & Book Hotel Rooms. We can see some advertising trends.
Top 1 Ad Creative of OYO: Search & Book Hotel Rooms
Ad Details ：
Headline ：OYO: Search & Book Hotel Rooms
Text ：OYO Rooms is South Asia's largest network of hotels
Top 2 Ad Creative of OYO: Search & Book Hotel Rooms
Ad Details ：
Headline ：OYO
Text ：Experience a comfortable stay with OYO Hotels at an affordable price in {{hotel.city}}.
Top 3 Ad Creative of OYO: Search & Book Hotel Rooms
Ad Details ：
Headline ：OYO
Text ：Experience a comfortable stay with OYO Hotels at an affordable price in {{hotel.city}}.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 295 | 157 | 157 |
| Popularity | 915 | 895 | 893 |
| Dimensions | 796 x 416 | 600 x 400 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 2 | 2 |
| Countries | Canada,United States,Australia,United Kingdom | Malaysia | Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OYO: Search & Book Hotel Rooms in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free OYO: Search & Book Hotel Rooms's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OYO: Search & Book Hotel Rooms, you can click the app name below to view related reports, or you can find more info in ASOTools.