Oz Lotteries Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Oz Lotteries's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oz Lotteries.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Oz Lotteries
App Name : Oz Lotteries
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Jumbo Interactive Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 201
Duration : 1,899
Popularity : 13,530
Check ASO Keywords of Oz Lotteries
2. Oz Lotteries’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Oz Lotteries in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Oz Lotteries in the recent period. As of 2021-05-15, among the Oz Lotteries‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, Oz Lotteries's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-15, Oz Lotteries‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Oz Lotteries
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oz Lotteries. We can see some advertising trends.
Top 1 Ad Creative of Oz Lotteries
Ad Details ：
Headline ：Hurry, draw closes 7:25pm AEST tonight!
Text ：$20,000,000 Oz Lotto tonight! Get your ticket online now.
Top 2 Ad Creative of Oz Lotteries
Ad Details ：
Headline ：Oz Lotteries
Text ：Install our app and you could make 2019 the best year ever with a ticket in this Thursday's $100,000,000 Powerball draw!
Top 3 Ad Creative of Oz Lotteries
Ad Details ：
Headline ：Hurry, draw closes 7:25pm AEST tonight!
Text ：$50,000,000 Powerball tonight! Get your ticket online now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 236 | 287 |
| Popularity | 936 | 913 | 809 |
| Dimensions | 2048 x 2048 | 1080 x 1080 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 4 |
| Countries | Australia,United Kingdom,Canada,United States | Australia,United States,Canada,United Kingdom | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Oz Lotteries in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Oz Lotteries's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Oz Lotteries, you can click the app name below to view related reports, or you can find more info in ASOTools.