Packt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Packt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Packt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Packt
App Name : Packt
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Packt Publishing Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 50
Duration : 89
Popularity : 11,696
Check ASO Keywords of Packt
2. Packt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Packt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Packt in the recent period. As of 2021-03-06, among the Packt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Packt's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-06, Packt‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Packt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Packt. We can see some advertising trends.
Top 1 Ad Creative of Packt
Ad Details ：
Headline ：Read Learn Python Programming for Free
Text ：Learn Python Programming with this quick, thorough and practical introduction to Python. Read this and more Packt titles free
Top 2 Ad Creative of Packt
Ad Details ：
Headline ：Read Learn Kali Linux for Free
Text ：Cybersecurity is one of the most rapidly growing fields in information technology. Learn Kali Linux through real-world examples for free with Packt
Top 3 Ad Creative of Packt
Ad Details ：
Headline ：Read Learn Kali Linux for Free
Text ：Cybersecurity is one of the most rapidly growing fields in information technology. Learn Kali Linux through real-world examples for free with Packt
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 77 | 77 | 77 |
| Popularity | 536 | 536 | 535 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United States,Canada,Australia,United Kingdom | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Packt in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Packt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Packt, you can click the app name below to view related reports, or you can find more info in ASOTools.